Republica Havas builds enduring relationships between brands and people across a spectrum of cultures, traditions, and languages.
We’re a bold and authentic family with a knack for cultural relevance. Just like our famous cafecito, the next big idea is always brewing.
Republica Havas' team dives deep into clients' businesses to identify and unlock growth opportunities always with cultural relevance at the core.
Great advertising not only sells, but compels. By combining unique cultural insights with big creative, we build award-winning campaigns that drive sales.
Like people, companies and products have their own DNA. We uncover what sets them apart by developing a unique branding system that can include naming, logo design and brand voice.
Brand Strategy + Media
Through advanced analytics and deep market data, our brand and media strategists uncover the kinds of insights that are brought to life through our rock-solid creative and channel strategies.
Events + Experiential
The frontline of consumer contact. Our all-star team creates and produces immersive, memorable brand experiences — from one-on-one shopper marketing to large-scale special events.
Stories are better told through the lens of unbridled artistry. Our leading-edge production team breathes life into campaigns through compelling video, film and photography.
PR + Social
In today's up-to-the-second world, our award-winning team of PR and content experts go beyond the press release to deliver the kind of earned and social awareness that builds momentum and drives engagement.
Republica Havas is led by a seasoned group of strategists, creative minds, marketing gurus and financial wizards. Together, they put their years of expertise to work for our growing roster of great clients. And love every minute of it.
September 19, 2018 | By Jessica Roiz Havas, one of the largest global advertising and communication groups in the world, based in France, has joined forces with Republica, a top U.S. independent multicultural agency located in Miami — […]Read More
Two marketing powerhouses – one locally based, one with a worldwide footprint – announced they are teaming up.Read More
Jorge A. Plasencia
Named one of the world’s most influential marketing and communications professionals in PRWeek’s Global Power Book, before co-founding our agency in 2006, Jorge was corporate vice president and operating manager of Univision Radio, the nation’s largest network of multicultural-focused radio stations. He played a key role in the integration and cross-platform opportunities of Univision’s television, radio, and digital properties. Earlier, he held the position of vice president of marketing, corporate communications, and public affairs.
Prior to Univision, Jorge was vice president of Estefan Enterprises, Inc., where he was responsible for corporate business strategy, marketing, and communications, and played a vital role in the business affairs and management of several international artists, including Gloria Estefan and Shakira.
Before Estefan Enterprises, Jorge was the first director of Hispanic marketing for the Florida Marlins. During his tenure, the Marlins won their first World Series championship and received the Hispanic Marketer of the Year Award from the Greater Miami Chamber of Commerce.
Throughout his career, he has played a leading role in the production of numerous marquee events. These include “The Last Goodbye,” a September 11th tribute at the White House; Super Bowl XXXIII; the 1997 World Series; Shakira’s MTV Unplugged; the inaugural Latin Grammy Awards; and the “Queen of Salsa” Celia Cruz’s historic funeral, among many others.
Named one of the most influential Latinos in the U.S. by Poder magazine, Jorge served as chairman of the board of the UnidosUS, the nation’s largest Hispanic advocacy organization. He is the first Cuban-American, first Floridian and youngest person to hold the post.
In 1991, at age 17, Jorge co-founded Amigos For Kids, a nonprofit organization serving underprivileged children and families, that he has since nurtured into an institution of national prominence. He is chairman emeritus of Amigos For Kids, and his lifelong work within the organization has earned him March of Dimes’ Humanitarian of the Year Award, among others. Additionally, Jorge serves as vice chairman of the board of the Miami Dade College Foundation, and on the board of trustees of the Adrienne Arsht Center for the Performing Arts and the Friends of The Underline. He previously served on the board of directors of TotalBank.
A member of the Council on Foreign Relations and the Florida Council of 100, Jorge was nominated in 2004 by President George W. Bush – and confirmed by the U.S. Senate – to serve on the advisory board of the Broadcasting Board of Governors’ Office of Cuba Broadcasting (OCB). Jorge has also received numerous accolades including Ernst & Young’s Entrepreneur Of The Year® Award, PRWeek’s 40 Under 40, CEO of the Year by the Greater Miami Chamber of Commerce, and Ultimate CEO by the South Florida Business Journal.
An inductee into the Miami Dade College Hall of Fame, Jorge earned a bachelor’s degree with honors from Barry University and completed the Advanced Management Education Program from the Kellogg School of Management at Northwestern University.
Luis Casamayor has more than 20 years experience in integrated marketing, advertising, and design, and has led Republica Havas to earn numerous national and international creative awards.
Before co-founding our agency in 2006, Luis was the president of Cosmyk, a design and creative agency he first started in 1994 as a graphic design studio. By 2001, the company had evolved into a full-service marketing agency offering additional services such as broadcast advertising, media and interactive. He built Cosmyk into one of the premier Miami-based creative agencies, acclaimed for its breakthrough campaigns.
Over the years, Luis has provided clients with fresh thinking, dedication and a true understanding of business objectives. His deep relationships with creative partners in all relevant areas, including multimedia production, film, printing, and photography as well as event marketing allow the agency’s award-winning campaigns to be executed at the highest level.
Named a Global Agency Innovator by The Internationalist, Luis’ passion for his clients comes to life in Republica Havas’ award-winning work for many brands, including Walmart, Toyota, Google, Baptist Health, Universal Orlando Resort, BankUnited, NBCUniversal and the Gates Foundation, to name a few.
Luis has served as a judge for numerous creative competitions, including the Media Mind Rich Media Awards in New York City. He serves as the advisory board member of the Florida International University (FIU) College of Communication, Architecture + The Arts, and also as a member of Civic Nation’s Creative Alliance, the Art Directors Club, and the American Institute of Graphic Arts (AIGA).
Anthony has held leadership roles at several of Madison Avenue’s top marketing and communications agencies. Before Republica Havas, Anthony was Managing Partner of New York City’s Naked Communications, where he worked with major brands, including ABSOLUT, Virgin Atlantic, eBay, and Mount Gay Rum.
Previously, Anthony was Managing Director of Berlin Cameron, a WPP agency. He held several management roles there during his 14-year tenure, and his clients included Coca-Cola, Reebok, LVMH, Comcast, ING Direct, Condé Nast, Boost Mobile, Heineken Light, Stolichnaya Vodka, Samsung, and Vitaminwater, among others.
Before Berlin Cameron, he was also in New York with Kirshenbaum Bond Senecal & Partners, where he worked on key clients, including Target, Tommy Hilfiger, Citi, Dom Pérignon, and Moët. He began his career as an art director for The Magellan Group, a direct marketing firm based in Rowayton, Connecticut.
A graduate of Keene State College, Anthony became the youngest member of the North American World Cup Snowboard Team in 1989 — sponsored simultaneously by Oakley, Life’s A Beach brand, and LOOK snowboards.
Melissa Richter Bartolini
With more than 15 years experience as an award-winning brand strategist, Melissa heads up Republica Havas’ brand strategy, planning, media, and analytics departments. In this role, she seeks to leverage audience insights in our client’s marketing and communications programs to ensure that brands remain relevant, creative resonates with the target, and that the communications cut through the clutter. Through traditional or nontraditional consumer research, she uncovers attitudes, beliefs, and opportunities to integrate into the creative development process.
Before joining Republica Havas, Melissa was a Director of Account Planning at Razorfish. At Razorfish, she helped establish the account planning discipline and led the consumer and brand insight development for clients including for AT&T, JCPenney, Bridgestone Tires, Burt’s Bees, and Carnival Cruise Lines. Before Razorfish, Melissa was a senior brand planner for McCann Worldgroup where she developed branding and communications campaigns for national and global brands including Coca-Cola, The Island of Aruba, Durex and Johnston & Murphy. During her time at McCann, Melissa was selected to work in the McCann Erickson Mexico City office to assist in reestablishing its brand planning department. While there, she drove insights and strategic positioning for clients such as MasterCard Latin America, Nestle, Cadbury/Schweppes and Chevrolet.
Melissa is a RIVA certified focus group moderator (Research in Values and Attitudes) and has extensive training from the Creative Problem Solving Institute including Facilitating the Osborne-Parnes Creative Problem Solving process and Developing Facilitative Leadership. She holds a B.A. from Davidson College with a major in economics and a minor in Spanish.
For nearly 20 years, Milton Lebrón has served as a driving creative force behind major brands such as Unilever, Kraft, American Express, Sony, Apple, MTV, Google, NBCUniversal, Toyota, HBO and Walmart, among others. In addition to developing creative and digital campaigns for integrated marketing communications efforts in the U.S. and Latin America, he has also crafted global digital campaigns for fashion and beauty icons Marc Jacobs and La Prairie.
Throughout his award-winning career, Milton has led and mentored a diverse array of creative talents – from designers and writers to creative directors, interactive designers and creative technologists – all the while unifying departments and solidifying agency structures from the ground up. His high-level creative conceptualization, leadership and strategic thinking skills have led to a string of award-winning, highly-effective campaigns, garnering national and international accolades, including Cannes Lions, London International awards, New York festivals, FIAP, ADDY awards, W3 awards, Emmys, and Silver Anvil awards.
He joined our agency in 2008 as creative director, was promoted to executive creative director in 2011, to vice president, creative in 2013, and most recently to chief creative officer. Throughout his career, he has also served as a member of senior management and creative teams at Ogilvy & Mather, Euro RSCG, Isobar, Edelman, and Lopez Negrete Communications.
Milton is truly a unique asset with an extensive background in a variety of disciplines spanning digital, social media, branding, advertising, strategy, public relations, promotions, experiential marketing, creative ideation and retail marketing
Wendy is a strong relationship builder and has spent more than two decades as a close advisor to state and national leaders focusing on policy development, implementation, and public outreach campaigns. Her specialization lies in building relationships and boosting the bottom lines of organizations by fostering long-term growth and policy through strategic bridge building and solidifying community relations. She has developed national and international programs and initiatives with an eye on the horizon.
As a trusted advisor to Florida Gov. Jeb Bush, Wendy helped to coordinate events and volunteer operations that led to policies that benefited Florida’s historically black colleges and universities.
While working closely with the Bahamian ministers of education and health, Wendy was instrumental in the expansion of a national volunteer literacy program, a breast cancer awareness program and the development of the Marathon Bahamas.
Nicholas has over 11 years experience as an entrepreneur in business strategy spanning across multiple industries. Previously, as chief of staff, he worked directly with agency principals to develop strategic initiatives while enhancing agency processes and operations. He is currently responsible for identifying, sizing and segmenting business opportunities as well as organizing all internal agency resources.
Nicholas, originally from Chile, is an entrepreneur who founded businesses in Latin America such as Xurros Café (coffeehouse chain), El Popular (restaurant) and multiple high-end real estate ventures. Prior to Republica Havas, he served as business development manager for the software company Planok S.A. While there he redesigned and re-structured the after-sales department, supervised operations, and was responsible for the on boarding of all new clients.
Nicholas received his B.A. in Marketing & Advertising and his MBA from the Universidad del Desarrollo in Chile.
Gustavo brings more than 18 years of experience in the areas of broadcast, print, events, and experiential production. As Senior Director, Production, he is responsible for overseeing, managing, and executing all production initiatives for the agency and its clients.
Prior to joining our team in 2013, Gus was Print Production Manager at SapientNitro, where he helped execute successful internal events including the company’s presence at SXSW, IEX, and Cannes Lions. In addition to events, he oversaw print production and project management for Sapient globally, working with numerous clients such as Celebrity Cruises, Citibank, Burger King, Network Solutions, ConAgra Foods, Kaplan College, and HondaJet.
As Director, Content and Social Media, Natalie leads strategic social media initiatives and creative content for digital platforms. At the intersections of strategy, media, analytics, and creativity, Natalie and her team work across teams to create content made to resonate with consumers in the right place at the right time.
Before joining Republica Havas, Natalie was a Social Content and Engagement Analyst at Sapient, where she mined trends and consumer behavior to identify data-driven content opportunities and strategies for national and global accounts including Grey Goose Vodka, Holland America Line, ADT, and Regions Bank. In addition to content strategy and community management, she educated internal teams on the impact of social media, influencer programs, and producing a return on investment for clients. Natalie brings public relations experience from the luxury travel and lifestyle industries as well as hospitality experience from her time spent working for LiveNation venue, The Fillmore Miami Beach.
Whether it’s people, strategy, or creative concepts, Natalie is a connector and collaborator at heart. This Pennsylvania native graduated from the University of Miami with a bachelor’s degree in public relations with minors in communications studies, marketing, and art history.
As Director, Communications, Ana leads all aspects of the agency’s public relations efforts including communications strategy, influencer engagement, and media relations.
Ana has a stellar reputation of building strong relationships with editors, reporters, and producers to bring clients’ brand stories to life. Echenique joined our team in 2015 as an Account Manager, and was then promoted to Senior Account Manager, and most recently served as an Account Supervisor. Her work with Republica Havas has spanned various clients, including Walmart, Nielsen, Toyota, Telemundo, Dyson, and Google, to name a few.
Before joining our agency, Echenique was a Senior Account Executive at FleishmanHillard, where she managed an array of clients including several Procter & Gamble brands such as CoverGirl, Head & Shoulders, Olay, and Gain.
A native of San Juan, Puerto, Rico, Echenique graduated with a Masters in Public Communications from Drexel University in Philadelphia and also holds a Bachelor of Arts with a focus on Integrated Marketing from Duquesne University in Pittsburgh.
As Director, Talent & Culture, Christina brings more than 20 years of knowledge and experience in Human Resources. She instrumentally supports Republica Havas’ success by managing employee relations, engaging in training and development, promoting the strong values of our work culture, and overseeing recruitment of new talent.
A native of South Florida, Christina grew up on Key Biscayne and then went on to South Carolina where she graduated from Clemson University with a bachelor’s degree in English with a minor in Business Administration. After graduation, Christina moved to New York City where she began her career in Human Resources at several agencies, including EURO RSG and D’Arcy Advertising. She later returned home to Miami, where she most recently worked at JMS, and previously with Eileen Haubenstock & Associates, a top advertising and marketing recruitment firm.
Jeannette brings more than 20 years of agency and client-side experience, including leading multidisciplinary marketing and media practices within multinational advertising agencies in the U.S. and abroad.
She joined Republica Havas from Omnicom Media Group where she held the position of Group Business Director, Investment and Accountability. She previously worked for top firms such as MEC, where she was Senior Group Managing Partner, and Mindshare, where she served as Managing Partner. Jeannette has vast experience in numerous industries and has worked with major brands such as PepsiCo, Visa, Bridgestone, Estée Lauder, Visit Mexico, Colgate-Palmolive, Mattel, Chanel, and Procter & Gamble, to name a few.
Fluent in English, Spanish, and French, Jeannette is a graduate of Goucher College in Baltimore, Maryland, where she earned a Bachelor’s degree in Advertising with a minor in Management. She also received a certificate in negotiation from Harvard Business School.
Yadira Santana-Dowling, M.A. is Associate Director, Strategy at Republica Havas. Yadira has over a decade of experience in the advertising industry and is well versed in the areas of strategic communications. She has worked in the Latino, urban, and general markets, providing expert analysis and consultation for brands such as Walgreens, Dunkin’ Donuts, Lincoln Motor Company, Olive Garden, Smuckers, S.C. Johnson, Verizon Wireless, Buick, Dr. Scholl’s, VESIcare, Volvo, Jaguar, and many others.
A recipient of the 2005 “Best Understanding of Target” Award from the Institute of Advanced Advertising Studies, and a 2006 “Silver Advertising Ad Award” for the Best Branded Integrated DTC Campaign, Yadira brings a plethora of experience and insight to her work. Having earned her bachelor of science in organizational behavior management from the Miami University of Ohio and a master’s degree in strategic planning from the Virginia Commonwealth University Adcenter, her keen insight and understanding help broaden her ability to serve her clients effectively.
A native of the Dominican Republic, Yadira resides in Miramar, Florida with her husband and three children.
- Member, Marketing & Advertising Global Network (MAGNET)
- Certified, Minority Business Enterprise (MBE) – National Minority Supplier Development Council (NMSDC)
- Certified, Hispanic Business Enterprise (HBE) – United States Hispanic Chamber of Commerce (USHCC)
- Member, Association of Hispanic Advertising Agencies (AHAA)
- Member, American Institute of Graphic Arts (AIGA)
- Member, Public Relations Society of America (PRSA)
- Member, Hispanic Public Relations Association (HPRA)
- Trustee, Greater Miami Chamber of Commerce (GMCC)
- Member, South Florida Hispanic Chamber of Commerce (SFHCC)
- Member, Southern Florida Minority Supplier Development Council (SFMSDC)
September 12, 2018
When we set out on this journey on November 13, 2006, we had no idea what was ahead of us. We were two (younger) guys with a drive to build something great. Early on, with the help of our team members, we carefully crafted the 14 Principles that have guided Republica these 4,322 days.
And what a ride it has been!
We’ve enjoyed great triumphs and experienced heart-aching loss. We’ve been fiercely entrepreneurial and nimble and have always made an effort to give back to the community. We’ve grown, evolved, and learned from many mistakes along the way.
Our clients have been incredible. They’ve been our partners on this journey. We’ve accomplished so much with them and for them. They’ve allowed us to do groundbreaking work, and we’ve been so proud when that work has received national or global industry accolades. We are so grateful that they have chosen us.
And then there’s our team. The Republica family. Together, we’ve shared so much, including thousands of cafecitos. Many of us have been together through thick and thin for years. And others have joined us more recently. Everyone is part of the story.
Now, the story evolves. The family grows.
We’ve been approached over the years by potential suitors; including holding companies and private equity firms. We would always listen, but it never felt right. We knew that if and when we were to consider some sort of alliance it would have to be on the right terms, with the right people. We knew we would only want a partner that would allow us to keep doing what we love, yet give us a global platform to grow and scale. Maintaining our independence, our team, and our secret sauce, our familial culture, have always been paramount.
We’re beyond excited to inform you that we feel we have found that partner.
We will be joining forces with one of the world’s top marketing and communications companies, Havas. As part of this new venture, we become Havas’ lead multicultural agency partner in the United States.
You may ask why, or why now? The answer is simple. Why not. We recently reached our pinnacle, something we’d worked hard to achieve for years. We’re now Ad Age’s number one independent U.S. multicultural agency. Albeit a fantastic milestone, we can’t rest on our laurels.
As our industry experiences the most significant disruption of our lifetime, we believe that joining forces now with Havas makes perfect sense.
Havas is a global, transformational leader in creative, media, data and analytics. And its parent company, Vivendi, founded in 1835 in Paris, is one of the world’s leading media and entertainment conglomerates, also owning Universal Music Group, France’s Canal +, and Gameloft, among other major assets.
We thought long and hard about this decision.
One of the factors we’re most excited about is the new growth opportunities and many expanded benefits we’ll now be able to offer our employees.
In closing, so many people deserve our gratitude today...our families, our friends and clients, and each individual that contributed in small and big ways to this dream. You know who you are and we thank you all.
And lastly, our name. We will be known to the world as Republica Havas.
We’re now part of this greater family, and we’re so excited to begin this new chapter of our journey, together.
Jorge A. Plasencia, Chairman & CEO
Luis Casamayor, President
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We're so honored
2018Clio Awards - Bronze
Clio Awards - Shortlist
Cannes Lions Shortlist
One Show Merit Award
New York Festivals - 7 Finalists
United Nations Department of Public Information
PRSA Bronze Anvil Award
Lüzer’s Archive - Top 15 Digital Campaigns Worldwide
2 Festival El Sol (Spain) - 2 Bronze & 1 Finalist
National ADDY Award
7 District ADDY Awards - Judge’s Choice, 2 Gold & 4 Silver
10 Local ADDY Awards - 8 Gold, Best of Show & Best of Category
12 Telly Awards - 2 Gold, 8 Silver, 1 Bronze and 1 People’s Choice
2 Indie Awards Shortlist (London)
2 Webby Awards Honorees
2 Creativepool Awards
20173 National ADDY Awards
15 Davey Awards, including five GOLD
10 ADDY Awards, Local/District
9 W³ Awards
8 Telly Awards
2 Communicator Awards
Cynopsis Social Good Award
Hispanicize TECLA Award for Best Agency Doing Multicultural Social Media
Digiday Award for Most Original Use of Facebook, Finalist
One Show, Sound Design, Shortlist
Communication Arts, Illustration, Shortlist
201611 ADDY Awards (3 Gold/8 Silver)
4 Telly Awards
USH Idea Award
201525 Communicator Awards (5 Gold, 20 Silver)
12 Davey Awards (2 Gold, 10 Silver)
12 Telly Awards (1 Silver, 11 Bronze)
10 ADDY Awards (3 District, 7 Local)
7 W3 Awards (Best in Show, 2 Gold, 4 Silver)
Best Marketing/PR Firm Using Tech Innovation & Social Media to Reach Latinos - LATISM
Social Media Icon - Honorable Mention - PR News
Best in Show - DTC Perspectives
Best Television Campaign (Gold) - DTC Perspectives
Best Website (Gold) - DTC Perspectives
Best Hispanic Campaign (Gold) - DTC Perspectives
Best Digital Campaign (Silver) - DTC Perspectives
Best Disease Education (Silver) - DTC Perspectives
Best Point-of-Care Program (Silver) - DTC Perspectives
201417 ADDY Awards (Gold/District, 3 Gold, 14 Silver)
11 MARCOM Awards (6 Platinum, 5 Gold)
11 Davey Awards (1 Gold, 10 Silver)
¡Bravo! Award for Best National Integrated Marketing Campaign - HPRA
Appy Award (Best Mapping/Navigation App)
Best Corporate Marketing Campaign - MM&M Awards
Best Overall Campaign - DTC Perspectives
Best Disease Education Advocacy Campaign - DTC Perspectives
Best Hispanic Health Campaign - DTC Perspectives
Best Multicultural Point-of-Care Campaign - DTC Perspectives
Best Agency Using Social Media to Reach Latinos - LATISM
20137 MARCOM Awards (2 Platinum, 2 Gold, 3 Mentions)
4 Davey Awards (Gold)
6 Telly Awards (People’s Choice Telly, 5 Bronze)
ADDY Award (Gold)
20125 Davey Awards (2 Gold, 3 Silver)
4 Telly Awards (2 Silver, 2 Bronze)
PRSA Silver Anvil Award
PRSA Silver Anvil Award of Excellence
PRSA Bronze Anvil Award
17 ADDY Awards (2 District, 15 Local)
201128 ADDY Awards (6 District, 22 Local)
201012 ADDY Awards (2 National, 3 District, 7 Local)
- 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010, 2009 Advertising Age's Top U.S. Agencies From All Disciplines
- 2018 Ad Age's No. 1 Independent U.S. Multicultural Agency
- 2017 Proclamation of "Republica Day" in Miami-Dade County
- 2017, 2016 Advertising Age One of Three Top Independent U.S. Multicultural Agencies
- 2016, 2015 Top Places to Work in PR, PR News
- 2016 Advertising Age Small Agency of the Year
- 2016 Top Entrepreneurial Award "South Florida & Beyond" category - Greater Miami Chamber of Commerce
- 2015 Corporate Plus® Designation, National Minority Supplier Development Council (NMSDC)
- 2015 Proclamation of "República Day" by the City of Miami
- 2015 Inc. 5000 Honor Roll - Five Consecutive Years on Inc. magazine 5,000 Fastest-Growing Private Companies in America
- 2015, 2014, 2013, 2012, 2011 Inc. 5000 Fastest-Growing Companies in America
- 2015 Advertising Age's Top 14 U.S. Hispanic Agencies
- 2015, 2014, 2013, 2012, 2011, 2009 South Florida Business Journal's Largest Advertising Agencies in South Florida
- 2015, 2014 South Florida Business Journal's 100 Top Private Companies
- 2014 Advertising Age's Top 15 U.S. Hispanic Agencies
- 2014, 2013, 2012, 2011 South Florida Business Journal's 50 Fastest-Growing Businesses
- 2014 The Business Journal's Top 10 Agencies in Florida
- 2013 Advertising Age's Top 20 U.S. Hispanic Agencies
- 2013 The Agency Post's 100 Fastest-Growing Advertising Agencies in America
- 2013 UWire's Top 25 Public Relations Firms on Social Media
- 2013 Florida Trend magazine's Largest Advertising Agencies in Florida
- 2013 Goya Hispanic Achievement Award - U.S. Spain Chamber of Commerce - New York
- 2013, 2012, 2011 Hispanic Business magazine's Top 500 Hispanic Businesses in America
- 2013 Co-Founders Jorge A. Plasencia and Luis Casamayor named Global Agency Innovators by The Internationalist magazine
- 2013 Trailblazer - "Mad Men, Miami Style" - Fortune magazine
- 2012 Advertising Age's Top 25 U.S. Hispanic Agencies
- 2012 Voted one of top two South Florida-based firms by the readers of Daily Business Review
- 2012 Ernst & Young Entrepreneur Of The Year Award®
- 2012 Miami's Ultimate CEO by the South Florida Business Journal
- 2011 National Minority Supplier Development Council (NMSDC) Supplier of the Year Award
- 2011 Proclamation of "República Day" by Miami-Dade County
- 2011, 2010, 2009 Advertising Age's Top 50 U.S. Hispanic Agencies
- 2011 Greater Miami Chamber of Commerce CEO of the Year
- 2011 Latin Chamber of Commerce of the United States (CAMACOL) Entrepreneur of the Year
- 2011, 2009 Greater Miami Chamber of Commerce Top 100 Minority Business Awards
PRINCIPLES & FOUNDATION
- 1We strive to be authentic in everything we do.
- 2Losing money is easy to turn around, losing our reputation isn’t. We guard it above all else.
- 3We believe in talent. Talent is our key to success.
- 4We want our talent to excel and develop to their fullest potential. So we help Republica Havas' employees and partners forge a path to the success that they desire.
- 5Our talent is compensated for the value they generate, not just the hours they work. We want our clients to compensate us this way too.
- 6We believe in a team approach to our work. Dedicated client teams are at the core of our business.
- 7We value people who accept responsibility and mean it when they say: “The Buck Stops Here.” We feel that our clients need to live by this philosophy as well.
- 8We’re transparent and have nothing to hide. We act ethically and are loyal to each other and to our clients.
- 9We understand that we’re not right for every client. We will resist the temptation to work for everyone and will only choose clients that inspire us.
- 10Republica Havas focuses on creating value for clients with every move we make, every job we take.
- 11We believe in Great Work, Great People and Great Clients, which will naturally result in Great Growth. But we don’t pursue Growth by itself because it usually won’t result in Great Work, Great People and Great Clients.
- 12We will be compensated fairly for the value we provide and say no to unreasonable expectations. We’d rather turn down work than take on something that we can’t deliver at the highest level.
- 13Speaking of great work, we like the fun, exciting and fulfilling kind.
- 14Above All, somos familia. We believe in family, our own families and our Republica Havas family. Everyone contributes to the vision, goals and purpose of Republica Havas because this is the purpose of it all: To create something great and share it with the people we love.
In 2006, Jorge A. Plasencia and Luis Casamayor noisily occupied the corner booth at a Miami eatery as they hashed out plans to build a new kind of agency.
Countless caffeine-fueled conversations and strategy sessions had culminated into an important narrative: There was a seismic multicultural shift occurring in America, yet most agencies weren’t addressing it. Their challenge was to create an integrated communications firm that represented the cultural and digital revolution happening stateside and across the globe.
They founded Republica in November 2006, and in a few short years, it became one of America’s fastest-growing independent agencies.
Fast forward to September 2018, when Plasencia and Casamayor announced Republica was joining forces with Havas Creative North America, becoming the global advertising conglomerate's lead multicultural agency partner in the U.S. The agency was renamed Republica Havas.
Many of the world’s top brands trust Republica Havas as their partner to connect with the most culturally diverse, technologically-advanced consumer base in American history.
For an agency that consistently over-delivers on that promise, the sentiment of perpetual evolution and unflinching cultural relevance has created the foundation for brands to keep in lockstep with the ideals, insights and consumption habits of a general market that’s as multicultural as it's ever been. This notion is the foundation of Republica Havas' strategic mantra, "Rethink Relevant."
Built on a familial culture of caring for the community, Republica Havas continues to be recognized by client partners and the industry as a nimble, effective agency with a reputation for delivering groundbreaking, award-winning work.