Shining a light on one of the most common symptoms of Alzheimer’s

Wandering is a common symptom of Alzheimer’s. In fact, 6 out of 10 people suffering with this disease get lost in public. Still, many people including caregivers are unaware of this behavior. To bring awareness, this out of home campaign shows individuals wandering the streets; a ray of light represents their moment of lucidity, while overwhelming darkness shows the individual’s reality.