The Missing Review

An online review that’s also a missing child report

“The Missing Review” is a new and interactive ad campaign for Amigos For Kids that ingeniously employs reviews on Google and Yelp, where 88% of internet users search for recommendations and ratings. It aims to strategically add information about missing children to five-star reviews for establishments located in the vicinity of where these children were last seen. Missing Reviews help spread the word in the local community, prompting a broader search and raising awareness about their disappearance, and hopefully improving their chances of returning home.
We continue to support Amigos For Kids’s cause and share in their mission to support and strengthen families.