As Co-Founder, Chairman, and CEO of Republica Havas and Global Chief Client Officer for the Havas Creative Network, Jorge has spearheaded brand and marketing strategies for some of the world’s most recognizable companies, including Walmart, Toyota, Sanofi, Google, and Diageo, to name a few. Over his career, his leadership has enabled brands to expand their reach while authentically engaging audiences, reflecting Jorge and his team’s expertise in delivering impactful, culturally resonant solutions.
Before Republica Havas, Jorge’s career spanned leadership roles in media, sports, and entertainment. At Univision, he led its top-rated national radio network, and at Estefan Enterprises, he helped manage the careers of global superstars such as Gloria Estefan and Shakira. He also made history as the first Director of Hispanic Marketing for a U.S. professional sports franchise with the Florida Marlins, a role that earned him the distinction of Hispanic Marketer of the Year.
Throughout his career, Jorge has earned numerous accolades, including Ernst & Young Entrepreneur of the Year, CEO of the Year from the Greater Miami Chamber of Commerce, and Ultimate CEO by the South Florida Business Journal. These honors underscore his lasting influence across multiple industries.
A recognized leader beyond business, Jorge serves as Board Chair of the Miami Dade College Foundation. A member of the Council on Foreign Relations and Florida Council of 100, he holds board positions at PBS, the National Minority Supplier Development Council (NMSDC), the Adrienne Arsht Center for the Performing Arts, and the Aspen Institute’s Latinos and Society Program.
At just 17, Jorge co-founded Amigos For Kids, a nonprofit organization serving under-resourced children and families. His commitment to philanthropy has earned him the March of Dimes Humanitarian of the Year Award, among other recognitions, for his lifelong dedication to community service.
A Miami Dade College Hall of Fame inductee, Jorge earned a bachelor’s degree with honors from Barry University and completed the Advanced Management Executive Program at the Kellogg School of Management.
Luis Casamayor has more than 20 years experience in integrated marketing, advertising, and design, and has led Republica Havas to earn numerous national and international creative awards.
Before co-founding our agency in 2006, Luis was the president of Cosmyk, a design and creative agency he first started in 1994 as a graphic design studio. By 2001, the company had evolved into a full-service marketing agency offering additional services such as broadcast advertising, media and interactive. He built Cosmyk into one of the premier Miami-based creative agencies, acclaimed for its breakthrough campaigns.
Over the years, Luis has provided clients with fresh thinking, dedication and a true understanding of business objectives. His deep relationships with creative partners in all relevant areas, including multimedia production, film, printing, and photography as well as event marketing allow the agency’s award-winning campaigns to be executed at the highest level.
Named a Global Agency Innovator by The Internationalist, Luis’ passion for his clients comes to life in Republica Havas’ award-winning work for many brands, including Walmart, Toyota, Google, Baptist Health, Universal Orlando Resort, BankUnited, NBCUniversal and the Gates Foundation, to name a few.
Luis has served as a judge for numerous creative competitions, including the Media Mind Rich Media Awards in New York City. He serves as the advisory board member of the Florida International University (FIU) College of Communication, Architecture + The Arts, and also as a member of Civic Nation’s Creative Alliance, the Art Directors Club, and the American Institute of Graphic Arts (AIGA).
As Chief Operating Officer, Anthony drives enhanced efficiency, collaboration and growth across our organization’s four divisions – Creative, Health & Wellness, Media, and Experiences. Previously our Executive Vice President and General Manager, he has been instrumental in driving our agency’s consistent annual growth since joining Republica Havas in 2016.
Earlier in his career, Anthony held leadership roles at several of Madison Avenue’s top marketing and communications agencies, such as Kirshenbaum Bond Senecal and Partners and Berlin Cameron, and successfully managed a prestigious client portfolio that includes Walmart, Tommy Hilfiger, Citi, Dom Pérignon, Toyota, Coca-Cola, LVMH, Santa Margherita Wines, and Comcast, among others. Most recently, he was Managing Partner of New York City’s Naked Communications where he worked with major brands like ABSOLUT, Virgin Atlantic, eBay, and Mount Gay Rum.
A graduate of Keene State College, Anthony became the youngest member of the North American World Cup Snowboard Team in 1989 — sponsored simultaneously by Oakley, Life’s A Beach brand, and LOOK snowboards.
Tony leads the agency’s creative organization with an emphasis on clarity and focus to develop work that impacts the cultural zeitgeist. He most recently was CCO LatAm at HOY by Havas, a leading creative agency in Latin America with offices in Argentina, Colombia, and Mexico.
Tony initially studied industrial design to pursue a passion for working in the CAR industry. His interest in theater led to a deep understanding of the entertainment industry and advertising, the latter inspiring him to shift careers. One year later, he worked at an ad agency and laid the foundation for Underground, the school for creatives he founded in 2001 and directed for 18 years. Underground was one of Latin America’s most recognized creative schools, with branches in Argentina, Uruguay, Colombia, Peru, and Mexico.
Tony’s work has been recognized with numerous awards, including Cannes Lions, Clio, New York Festivals, London International Awards, El Sol, El Ojo de Iberoamérica, etc. He has been named one of the 100 Most Influential Creatives in the World by Creativepool, selected as one of the 10 Best Creative Directors in Latin America, and the Best Creative in Argentina according to El Ojo de Iberoameerica in 2022.
Catarina brings 15 years of experience in handling brand and creative strategy as well as research and planning for a host of blue-chip brands. Most recently, she was Director of Strategy for Media.Monks, an S4 digital-first agency in Los Angeles where she drove strategy for accounts including California Lottery, Mitsubishi, Northgate G. Market, Havaianas, Ring Central, YouTube, and NYX, among others.
Prior to Media.Monks, Catarina was Director of Strategic Planning for Gallegos United, an independent multicultural ad agency in Los Angeles, where she spearheaded the strategy for clients such as Got Milk?, Comcast, JCPenney, Chick-fil-A, KIA, Carnival Cruises.
Catarina holds a Bachelor’s degree in Psychology and a Master’s degree in Social and Organizational Psychology from the University of Lisbon, Portugal. She worked in Lisbon, Madrid, Miami, and Los Angeles and is an avid student of global consumer behavior, emotion, and culture, which she analyzes and translates into insights that guide and inspire compelling communication strategies.
Gustavo has more than 20 years experience in the areas of broadcast, print, events, and experiential production. As Vice President, Production & Operations, he is responsible for all agency operations, including project management, traffic and studio, as well as managing and executing all production initiatives.
Prior to joining our team in 2012 as production director, Gus was Print Production Manager at SapientNitro, where he helped execute successful internal events including the company’s presence at SXSW, IEX and Cannes Lions. In addition to events, he oversaw print production and project management for Sapient globally, working with numerous clients such as Celebrity Cruises, Citi, Burger King, Network Solutions, ConAgra Foods, Kaplan College, and HondaJet.
As Chief Brands Officer, Marcela steers strategic initiatives for our brand partners and leads our client services, brand partnerships, social impact, and public relations teams. She joined Republica Havas in 2021 as Managing Director overseeing a portfolio of clients, including PepsiCo/Frito-Lay and Baptist Health.
Marcela’s rich background spans both agency and client-side roles. A senior-level advertising and marketing executive, she held positions earlier in her career at Grey Group, The Community, Meredith Corporation, Ogilvy & Mather and StarMedia Network, and worked with global and domestic brands like Sony, Best Buy, Miller Genuine Draft, and Norton AntiVirus, among many others.
A native of Buenos Aires, she received her BS in Communications from Boston University.
Vanessa brings over 15 years of multicultural consumer brand marketing experience to her role as Managing Director of Republica Havas Health, Havas Health & You’s NMSDC minority-certified health equity and cross-cultural health & wellness marketing partner in the U.S. Vanessa, a boomerang, rejoined Republica Havas Group in 2019 to lead our growing health and wellness team.
Her passion for health is fueled by creating true impact in underserved communities while supporting brands focus on reducing healthcare disparities within culturally diverse and underserved communities.
Throughout her career, she has been a strategic business partner to numerous Fortune 500 brands in the U.S., Europe, Latin America, and the Caribbean. She was the global and national business consumer lead for clients such as KFC, General Mills, the Miami Marlins, Nestlé, COPA Airlines, Florida Blue and PepsiCo.
She brings a proven track record of business growth through cross-cultural strategic partnerships with healthcare clients like, Boehringer Ingelheim, Lilly, Amgen, Biogen, Sanofi, Regeneron, AbbVie and Pfizer, to name a few.
Vanessa earned her bachelor’s in Advertising Communications in Universidad IberoAmericana in the Dominican Republic where she was born. She continued to earn her master’s degree in Global brand communications from the Istituto Europeo di Design in Milan, Italy, where she lived for five years.
Karla is a seasoned marketing pro with more than 20 years of experience. Before landing at Republica Havas, she gained invaluable knowledge by consulting and collaborating at major advertising agencies, including Publicis Groupe, DDB Worldwide, FCB Chicago, McCann Worldgroup, and others. In her decades of experience, she turned strategic and collaborative marketing initiatives into award-winning work for influential global brands such as The Clorox Company, Wendy’s, Nestlé, The Home Depot, Pfizer, State Farm, Cadbury Adams, American Express, CVS, P&G, the U.S. Army, Mars, and Walmart.
Fluent in English and Spanish, and Portuñol as needed, Karla is from Nicaragua and raised in the U.S. and Colombia (don’t let her German last name fool you!). She earned a Bachelor of Arts in Fashion Design and Business at the University of Texas at Austin, and a Master’s in Advertising and Marketing at Instituto Tecnológico de Estudios Superiores de Monterrery (ITESM).
Karla currently resides in New York City with her English husband and their son. When she’s not at the global head offices of Havas Health & You (unleashing growth for brands from multicultural audiences), you’ll find her indulging in her many passions that include art, culture, travel, fashion, and photography.
With ten years of experience, Alexis is charged with integration across RH Group and will help build partnerships and growth opportunities within the Havas Villages and offices in North America and beyond.
With more than six years at Republica Havas, she has been integral in developing and growing key clients, including Azamara, White Claw Hard Seltzer, and AARP, to name a few. Throughout her career, Alexis has worked with top brands such as Walgreens, Dunkin’, and Royal Caribbean Group.
A lifelong Miamian, Alexis earned a bachelor’s degree in Editing, Writing, and Media with a concentration in Mass Media Communications and International Business at Florida State University.
Eirasmin is a powerhouse Latina with over twenty years of experience as a Cross-cultural Brand Strategist building brand equity for Fortune 500/Fortune Global 500 brands. She is a change agent who works closely with corporations and non-profit organizations to address health disparities in multicultural communities, a best-selling author, and guest speaker in national conferences. We
She is Executive Vice President of Brand Strategy and Consumer Insights at República Havas Health, where she heads the strategy behind cross-cultural marketing and community programs that empower brands to address health disparities.
Eirasmin has a proven trajectory in brand strategy across multiple categories for industry leading brands, such as: Walmart, Air Wick, White Claw, Volkswagen, SONY, Bank of America, Kraft, DHL, Hewlett-Packard, and MasterCard among many others.
She has dedicated the last fourteen years of her career to impacting the health of underserved patients through corporate and community programs. Some examples of her pharma and healthcare Client roster include Pfizer, Sanofi Pasteur, Regeneron, Amgen, Merck, Biogen, Eisai, Otsuka, Lundbeck, Memorial Hermann Hospital, Baptist Health, and the American Heart Association.
Eirasmin is also a passionate community activist and industry leader. She is the proud Founder & Director of the Wellness for Growth Foundation, co-author of the Amazon Best Seller “Extraordinary Latinas: Breaking the Narrative and Redefining our Power,” has been a guest speaker at multiple national Communications and Health & Wellness Conferences, taught Brand Management at Florida International University’s Master’s in Marketing program, and was recognized as a 2024 MM+M Women of Distinction.
Lori Sundermier is a hands-on leader with two decades of experience in finance, accounting, and administrative operations. She is a downright wizard at creating efficient financial infrastructure and her energetic personality is almost as legendary as her problem-solving skills.
After graduating from FSU, she began her career in finance at Estefan Enterprises where she excelled through the ranks in the fast-paced world of entertainment and hospitality – all while earning her MBA at Florida Atlantic University. She then took her skills to the electric arena of Event Entertainment where she oversaw finance, budgeting, and risk management for world-renown events such as the Ultra Music Festival.
Most recently, Lori was VP of Finance & Administration for Innovative Group, where she used her mega talent to build their in-house accounting department, overseeing everything from payroll and HR to policies and procedures. Her skills were also used onsite at events including the Riptide Music Festival (2016-2019) and Super Bowl Live 2020 – to name a few.
With more than 20 years career experience, Bello’s background in media, marketing, and communications is deep and varied across a broad range of industries – corporate, consumer, health and wellness, retail, technology, automotive, and financial – throughout North America, Latin America, and Europe.
Bello has worked on both the agency and client sides, with stints at Mediacom, Omnicom Media Group, and Burger King Corporation, to name a few. Over the years, his clients have included Procter & Gamble (P&G), Kraft, The Coca-Cola Company, Novartis, AB InBev, MARS, Volkswagen, Subway, Revlon, and Dell. At OMG’s Hearts & Science, he led P&G’s U.S. multicultural media business and coordinated the brand’s commitments to minority-owned media partners. Bello was also part of the team that spearheaded P&G’s “The Talk” campaign, which was created for the Black community and earned the company numerous industry awards.
Laura Socorro-Santoni joined Republica Havas in 2008 after relocating to Miami from her native Puerto Rico. During her 13-year tenure, Laura has successfully led several key agency-client partnerships, including Baptist Health, Keurig, Google and most recently, Ocean Bank.
In addition to spearheading several award-winning campaigns, she is known for her ability to effectively lead and motivate her team. Prior to Republica Havas, Laura held account management and market research roles at agencies in San Juan, including Lopito, Ileana & Howie, and Veintinueve de febrero.
She earned her BA in Public Communications from the Universidad de Puerto Rico, and her MBA from the Universidad Interamericana de Puerto Rico.
As Senior Director, Talent Recruitment, Christina brings more than 20 years of knowledge and experience in Human Resources. She instrumentally supports Republica Havas’ success by managing employee relations, engaging in training and development, promoting the strong values of our work culture, and overseeing recruitment of new talent.
A native of South Florida, Christina grew up on Key Biscayne and then went on to South Carolina where she graduated from Clemson University with a bachelor’s degree in English with a minor in Business Administration. After graduation, Christina moved to New York City where she began her career in Human Resources at several agencies, including EURO RSG and D’Arcy Advertising. She later returned home to Miami, where she most recently worked at JMS, and previously with Eileen Haubenstock & Associates, a top advertising and marketing recruitment firm.
Natalie was born in Miami and raised on cafecitos. After graduating from Florida State University, she moved to the concrete jungle of New York where she worked at several agencies, including BBDO, BBH, and Droga5. Her clients have included Visa, Sprint, Uber, Sony, AB-InBev, and Brighthouse Financial, to name a few.
Among her proudest accomplishments is helping plan and execute BBH’s annual Griffin Farley’s Beautiful Minds – a hybrid planning boot camp and networking event. At BBH, she also dipped her toes into new biz – a role with many late nights and many successes that quickly became one of her passions.
After a decade, she finds herself back in sunny Miami as Director of Marketing and Business Development at Republica Havas, helping shape culture and growth.
Yadira Santana-Dowling joined Republica Havas in 2018 as associate director of strategy and later began overseeing the agency’s diversity, equity and inclusion program, The Greater Good, in 2020. Well-versed in the areas of branding and strategic communications, Yadira has led strategies for almost 20 years in the advertising industry. She has provided expert analysis and consultation for various national and international brands.
Passionate about building meaningful relationships between brands and people, Yadira has extensive expertise in the U.S. Hispanic and Urban markets. Yadira is the author of “The Four Day Creative Brief.” She is an effective communicator with an affinity for training and developing talent.
Yadira earned a bachelor of science in organizational behavior management from the Miami University of Ohio and a master’s degree in strategic planning from the Virginia Commonwealth University Brandcenter. In 2016, she began teaching at the Miami Ad School and, in 2021, at the school’s Punta Cana campus in Dominican Republic.
Vicky’s journey with Republica Havas began as a Senior Social Media Strategist in 2021, which led to her becoming Associate Director of Content & Social, and most recently, she was appointed Director of Content & Social.
Working for agencies such as Nobox, Zimmerman, and VML has given her ten valuable years of industry experience and provided the opportunity to work on leading integrated social media campaigns for clients like Netflix, Marriott Hotels, Ocean Spray, Volkswagen, Royal Caribbean, and Spirit Airlines.
Vicky has spearheaded content strategies for many of our clients including Santa Margherita Wines, Sedano’s, National Pork Board, and Walmart. As our Director of Content & Social, she will be responsible for leading the department, while continuing to create impactful work, and growing our award-winning social offering.
Born in Venezuela and raised in Miami, Vicky earned her BA in Journalism with a minor in Political Science at Florida International University.
Abe has been a master facilitator for work, communication, and team members for more than 20 years, giving him a deep understanding of digital project management and technology. He has shared his guidance with clients such as Dell, Colgate, Baptist Health, Santa Margherita Wines, and Plasencia Cigars. Abe’s ability to understand all levels of digital workflow and production allows him to translate and communicate to clients and team members alike ensuring understanding of a project’s requirements.
Abe’s experience has spanned from agency work in print and digital platforms to managing teams of developers for tech startups (Boatsetter.com) and large digital publishing companies (ePublishing.com).
