República Nabs 2014 HPRA National ¡BRAVO! Award for Integrated Marketing Campaign of the Year for client Goya Foods
MIAMI, October 10, 2014 — República, one of the leading independent cross-cultural advertising, communications and digital agencies, was recognized by the Hispanic Public Relations Association (HPRA) and presented with a 2014 National ¡BRAVO! Award, singling out the agency’s initiative for client Goya Foods, “Goya’s World of Flavor,” as the best “Integrated Marketing Campaign of the Year.”
“For República it is all about shining the spotlight on Goya Foods and continuing to position the global company as an authentic culinary brand that offers a fusion of Latin-themed products,” said Jorge A. Plasencia, República co-founder, chairman and CEO. “We are honored to receive this award, which validates our team’s efforts and serves as a great example of our 360-degree marketing approach in action.”
“Goya’s World of Flavor” multilayered initiative focused on maximizing Goya’s participation as Official Latin/Hispanic Foods Sponsor of the South Beach Wine and Food Festival (SOBEWFF) and ensuring that the brand and its signature products stood out in one of the world’s premier culinary and foodie events. The initiative’s carefully crafted tactical mix included: research and planning; media relations; celebrity chef engagement and partnerships; creative designs and production; influencer and blogger outreach; social media engagement and promotions, including the introduction of #GoyaSOBE into social conversations; digital, print and out of home advertising, and on-site event management and promotions.
“We are proud that our partner, República, has won this prestigious award for the creation and execution of “Goya’s World of Flavor,” said Frank Unanue, president of Goya Foods of Florida. “Our products have been part of Hispanic homes for generations and we are thrilled to be able to showcase them and their versatility to legions of foodies, journalists and bloggers at the South Beach Wine and Food Festival.”
Now in its seventh year, the HPRA National ¡BRAVO! Awards are the most prestigious awards in Hispanic communication, equivalent to the Oscars for the Hispanic PR industry. “HPRA National ¡BRAVO! Awards honor those campaigns that excelled in research, creativity, and effective use of resources,” says Steven Chavez, HPRA national president and principal at Chavez Marketing & Communications. “We applaud República for their compelling work on behalf of Goya. The integrated campaign showed how marketing and PR can work hand-in-hand successfully to deliver big results on behalf of a brand.”
República was presented with the prestigious award during HPRA’s Annual PRemio Awards & Scholarship Gala Dinner held on Thursday, Oct. 9 in Los Angeles.
This latest recognition adds to a list of several other distinguishing honors for República and its clients, including multiple ADDY, Silver Anvil, Telly, MarCom, Appy, and Davey awards.