Republica Havas Takes Home Two Gold and One Silver at London International Awards

“The Name Confusion” campaign wins in Public Service/Charity/NGO, Best Use of Real Time Advertising, and Experiential/Live Events categories 

LAS VEGAS – October 17, 2023 – Leading creative, media, and communications agency Republica Havas is the winner of three London International Awards (LIA) for “The Name Confusion” — a campaign created for the Fight Against Alzheimer’s Association and Racing Club Argentina to shed light on an early symptom of Alzheimer’s disease.  

The Miami-based agency took home gold awards in two categories: Public Service/Charity/NGO, and Best Use of Real Time Advertising. “The Name Confusion” also garnered a silver award in the Experiential/Live Events category.

“This work already earned two Cannes Lions, and it has now been presented with two Gold and one Silver London International Awards. We are very proud of this recognition and of our team,” said Tony Waissmann, Chief Creative Officer, Republica Havas. “This campaign strongly illustrates that firsthand experience when encountering such an important early symptom of Alzheimer’s. We like our work to speak for us, and this is one of those cases. It is not simply about winning an award but about showing our creative capacities and the quality of ideas that Republica Havas has to offer.” 

This year marks the 38th anniversary of LIA, one of the world’s most prestigious global award shows honoring creative excellence in all forms of media. It holds the unique distinction of being the only international award owned by a woman and having a full-time staff of only women.

“Republica Havas is especially proud to receive this honor from the London International Awards, with whom we share a commitment to celebrate and empower women,” said Luis Casamayor, Creative Chairman and President, Republica Havas. “To be recognized by LIA is a tribute to meaningful work, and it inspires us to keep it going.”


About Republica Havas Group

Republica Havas is a global communications company providing culture-forward marketing solutions to Fortune 500 and blue-chip brands through its Creative, Media, Health & Wellness, and Experiences divisions. The Miami-based agency has won numerous international awards and honors, including Cannes Lions, Effies, Clios, LIAs, and Ojos. Founded in 2006, NMSDC minority-certified Republica Havas Group is the lead multicultural partner of Havas, one of the world’s largest communications groups with over 700 agencies in 100 countries. For more information, visit and follow @republicahavas on social media.