Republica Havas Earns 2023 National ¡BRAVO! Award from Hispanic Public Relations Association

“Ponle Pork Satellite Media Tour’” wins in the Food & Beverage category

CHICAGO – October 16, 2023 – Leading creative, media, and communications agency Republica Havas is the winner of a 2023 National ¡Bravo! Award from the Hispanic Public Relations Association (HPRA) for its Ponle Pork Satellite Media Tour.

In conjunction with client The National Pork Board, the agency took top honors in the Food & Beverage category for its collaborative campaign – “Make pork matter!” – to elevate the meat’s brand image and raise awareness among Latinos about its nutritional benefits as a healthy protein for the whole family. The effort included a Satellite Media Tour ahead of Hispanic Heritage Month to present the “Ponle Pork” platform with celebrity ambassador couple Jorge Bernal and Karla Birbragher.

“Our challenge was to improve perceptions of pork among Latinos who were shifting their food preferences away from pork in exchange for more plant-based options,” explained Laura Socorro-Santoni, Vice President, Client Services at Republica Havas. “As a cross-cultural agency, Republica Havas has an intimate understanding and unique perspective of Hispanic culture. We set out to develop a strategic campaign and platform centered on educating consumers about the health benefits of pork as a protein – and to entice them with easy-to-prep tasty recipes that incorporate pork.” 

This year marks the ninth anniversary of the HPRA National ¡BRAVO! Awards, which celebrate excellence in multicultural storytelling in public relations and marketing while advancing positive narratives about Hispanics/Latinos in the United States. The 2023 award theme, “The Future es Nuestro,” focused on the global shift toward Spanish-language culture and the growing influence and impact of the U.S. Hispanic community in the country’s labor force and its economic viability.

Republica Havas has won HPRA National ¡BRAVO! Awards and recognitions in the past for its creative work dedicated to moving culture forward. Among the highlights: Republica Havas Co-founder, Chairman and CEO Jorge Plasencia was named 2018 Hispanic Public Relations Association’s (HPRA) ¡BRAVO! Pioneer of the Year.


About Republica Havas Group

Republica Havas is a global communications company providing culture-forward marketing solutions to Fortune 500 and blue-chip brands through its Creative, Media, Health & Wellness, and Experiences divisions. The Miami-based agency has won numerous international awards and honors, including Cannes Lions, Effies, Clios, LIAs, and Ojos. Founded in 2006, NMSDC minority-certified Republica Havas is the lead multicultural partner of Havas, one of the world’s largest communications groups with over 700 agencies in 100 countries. For more information, visit and follow @republicahavas on social media.