Republica Havas and Banza Launch Creative Campaign “Common”
The campaign seeks to communicate that Banza, an investment and savings app based in Argentina, makes investing easy
MIAMI (October 10, 2022) — Republica Havas, one of America’s leading creative, media and communications companies, and Banza, an investment and savings app with plans for global expansion, announced today the launch of their creative street campaign called “Common”. Led by the agency’s Chief Creative Officer, Tony Waissmann, the print and out-of-home campaign communicates not only what Banza is, but also why investing is important and how Banza makes it simple to do so.
“The graphics seek to reflect that you do not need to be an expert to invest now, thanks to Banza,” explained Malena Martin, the company’s CPO & CMO. “Working with Tony and his team for so many years has been a pleasure. They continuously produce creative and relevant campaigns that generate real impact.”
Waissmann said: “This is the first campaign the team and I worked on from start to finish since my arrival at Republica Havas, and I am especially proud of it. Using a bit of humor, the campaign makes investing feel more attainable with the help of Banza. We used imagery that you’re used to seeing when you think about the stock market and then added characters who you typically wouldn’t imagine there. That literalness is what evokes simplicity and makes the message so clear.”
Banza first appeared on Argentina’s fintech map with an application for both iOS and Android that allows first-time investors to open an account that’s free. It’s 100% online – all you need is a government-issued ID. The app, which allows users to invest in mutual funds, bonds, shares, and more, and use savings tools, is quickly becoming Latin America’s leading savings and investments tool.
“It has been a pleasure to work together with the team at Republica Havas, with whom we quickly found a commonality in what defines us: making difficult things easy. This year, Banza is bringing even more products and services to users, and we look forward to providing everyone with the solution for investing that works best for them,” added Pablo Ignacio Juanes Roig, CEO, Banza.
About Republica Havas
Republica Havas, one of America’s leading and fastest-growing cross-cultural creative, media and communications agencies is part of Republica Havas Group, a global communications company that also includes Republica Havas Health, a health equity and wellness agency in partnership with Havas Health & You. Founded in 2006 in Miami, Florida, Republica Havas Group provides integrated services, including strategy, creative, media planning and buying, analytics and consumer science, digital marketing, public relations, social impact, and customer experience to blue-chip clients in the United States and beyond. The minority-certified company is the lead global multicultural partner of Havas, a subsidiary of Paris-based Vivendi. For more information, visit republicahavas.com and follow @republicahavas on social media.
