República Commemorates Fifth Anniversary Announcing Corporate Social Responsibility Effort

MIAMI, Nov. 7, 2011 – República, a cross-cultural advertising, branding, promotions, digital and communications agency, is commemorating its fifth anniversary and announcing Repúblicares, the agency’s new annual initiative created to award one year of pro-bono expertise to a deserving organization within the continental United States and Puerto Rico. Nielsen, República’s long-standing client, is collaborating with the agency to provide key insights and research capabilities, helping execute the goals of the selected organization.

Repúblicares offers organizations, big and small, equal footing to win the agency’s services for a year. Any interested applicant must be an IRS-designated 501(c)(3) organization. All submissions will be accepted at starting in February 2012, where the selected organization will be chosen by República’s employees, and announced in May 2012.

“On our fifth anniversary, we express our heartfelt gratitude to everyone that has supported us, especially those who believed in us when República was merely a dream on a napkin,” said Jorge A. Plasencia, chairman and CEO. “República is blessed to have experienced growth in this economy thanks to our extraordinary clients and employees. To whom much is given, much is expected, and in that spirit, we are thrilled to launch Repúblicares, an effort that allows us to make a significant difference for an organization in need of making its mark.”

Since its inception in November 2006, República has fostered a culture of giving back, providing pro-bono services to numerous local and national nonprofits and community initiatives such as, St. Jude’s Children’s Research Hospital, City Year, Volunteer USA Foundation, the Adrienne Arsht Center for the Performing Arts, Miami Dade County’s Volunteerism initiative, Teatro Avante, the International Hispanic Theatre Festival, the United States Department of State, Miami Dade College Foundation, Cuban-American National Council, Miami Dolphins Foundation, National Council of La Raza and Amigos For Kids.

“We have been privileged to support many worthy causes these past five years,” said Luis Casamayor, president and chief creative officer. “There are so many great and deserving organizations in our country; through Repúblicares, we will now offer all nonprofits in need of our services a level playing field to get on our radar and have the opportunity of being selected by our employees,” added Casamayor.

About República

Founded in 2006 by Jorge A. Plasencia and Luis Casamayor, República is one of the nation’s fastest-growing, fully integrated marketing companies providing advertising, branding, promotions, interactive and communications services. Its diverse stable of clients includes some of the world’s most important brands. The company is based in Miami with satellite offices in several markets. For more information, visit, or follow on Twitter @RepublicaWorld.