Republica Appoints Industry Veteran Jeannette Xenodakis as Media Director
Republica, one of America’s leading and fastest-growing cross-cultural marketing and communications agencies, announces the appointment of marketing industry executive Jeannette Xenodakis as media director. In this role, Xenodakis will lead Republica’s media strategy, planning, buying, and analytics practice. Republica handles media duties for clients around the globe, including the U.S. general and multicultural markets.
“We are thrilled to welcome Jeannette, a seasoned and respected industry leader, to our management team,” said Jorge A. Plasencia, co-founder, chairman and CEO of Republica. “As the channels and mediums used to connect people with brands continue to evolve and converge, we are confident Jeannette is the ideal person to helm our growing global media practice into the future,” added Plasencia.
Xenodakis brings more than 20 years of agency and client-side experience, including leading multidisciplinary marketing and media practices within multinational advertising agencies in the U.S. and abroad. She joins Republica from Omnicom Media Group where she most recently held the position of group business director, investment and accountability. Xenodakis previously worked for top firms such as MEC, where she was senior group managing partner, and Mindshare, where she served as managing partner. She has vast experience in numerous industries and has worked with major brands such as PepsiCo, Visa, Bridgestone, Estee Lauder, Visit Mexico, Colgate-Palmolive, Mattel, Chanel, and Procter & Gamble, to name a few.
“I am excited to join Republica’s incredible team and bring my experience to such a cutting-edge shop. The agency’s clients are world-class, and the media planning, buying and analytics practice is regarded as one of the best in the industry, and I look forward to continuing to raise the bar for Republica and our clients,” said Xenodakis.
Fluent in English, Spanish and French, Xenodakis is a graduate of Goucher College in Baltimore, Maryland where she earned a Bachelor’s degree in Advertising with a minor in Management. She also received a certificate in negotiation from Harvard Business School.
Republica is one of America’s leading and fastest-growing cross-cultural advertising and communications agencies. Based in Miami, Florida, Republica – through its “Rethink Relevant” strategic mantra – provides integrated business advisory services including strategy, research and analytics, consumer science, creative, digital, media planning and buying, social and experiential, to numerous blue-chip clients in the U.S. as well as markets around the world. Founded in 2006, Republica is a member of MAGNET, the world’s leading network of independent agencies with partner offices in 100 cities across the globe. For more information, visit republica.net, and follow @RepublicaWorld on social media.