República Adds Miami Dolphins and Sun Life Stadium to Client Roster
República, one of the nationʼs fastest-growing branding, advertising, digital media, communications and promotions agencies, today announced it has been selected by the Miami Dolphins and Sun Life Stadium as their agency of record. República will develop and implement a national integrated communications campaign for the football team and stadium.
República will handle marketing communications efforts, which will include advertising, public relations and interactive elements. The advertising will target the teamʼs and the stadiumʼs key audiences nationally and in South Florida and will include the first comprehensive bilingual – English and Spanish – marketing campaign in Dolphins history.
“Weʼre thrilled to become the official marketing communications partner of the Miami Dolphins and Sun Life Stadium,” said Jorge A. Plasencia, chairman and CEO of República. “The Dolphins are to Miami what Apple Pie is to America. As proud Miamians, we feel privileged to have been chosen to work alongside the owners and leadership team on elevating their brands nationally and in South Florida,” added Plasencia.
“República is a tremendous addition to the Dolphins marketing family,” said Dolphins CEO Mike Dee. “Together, weʼll work on developing and implementing targeted advertising and PR initiatives to reach our fans in Miami, South Florida and beyond, while also complementing our community outreach efforts as we continue to build alliances throughout our broad and diverse region.”
Founded in 2006 by Jorge A. Plasencia and Luis Casamayor, República is a fully integrated marketing company providing branding, advertising, interactive, communications and promotional services. Repúblicaʼs diverse stable of clients includes some of the worldʼs most important brands. The company is based in Miami with satellite offices in New York, Orlando and San Juan. To learn more about República, visit www.republica.net.
About Miami Dolphins
The Miami Dolphins are one of the premier teams in the NFL and one of the most recognizable sports franchises in the world. Established in 1966, the Dolphins are the oldest major-league professional sports franchise currently in the state of Florida. In 1972, the Dolphins completed the NFL’s only perfect season. The team is owned principally by Stephen M. Ross, along with limited partners: Emilio and Gloria Estefan, Marc Anthony, Fergie, Venus and Serena Williams and Wayne Huizenga. For more information about the Miami Dolphins, visit www.MiamiDolphins.com.
About Sun Life Stadium
Sun Life Stadium, located in Miami Gardens, Florida, is a world-class sports and entertainment facility that hosts a wide variety of events, including Miami Dolphins football, Florida Marlins baseball, the FedEx Orange Bowl, University of Miami football, international soccer, the 2010 NFL Pro Bowl, and Super Bowl XLIV. The stadium has also been home to two World Series, four NFL Super Bowls, four BCS national championships, and numerous big-name concerts, including The Police and Madonna. Owned by Miami Dolphins owner Stephen M. Ross, the Sun Life Stadium is the premier Stadium of the Americas. For more information about Sun Life Stadium, please visit www.SunLifeStadium.com.