República Adds Goya Foods, Nation’s Largest Hispanic-Owned Food Company, to Client Roster

República, one of the nation’s fastest growing advertising, branding, digital media, communications and promotions companies, today announced its selection by Goya Foods of Florida to handle communications efforts. República will develop and implement an outreach campaign that will include corporate and community initiatives to commemorate Goya’s 75th Anniversary in 2011.

“We’re honored to partner with Goya as the company celebrates an extraordinary milestone – 75 years as the global leader in Latin American food and condiments,” said Jorge A. Plasencia, chairman and CEO of República. “Goya is an American household name, and we’re thrilled to work alongside the Goya family to commemorate this historic occasion,” added Plasencia.

República will manage Florida initiatives, which are part of Goya’s yearlong celebrations to take place in major cities, including Los Angeles, Chicago, Houston, San Juan, Puerto Rico, Washington D.C., and New York.

“República is a vibrant agency with great credentials and we’re proud to welcome their team to the Goya family,” said Frank Unanue, president of Goya Foods of Florida. “Together, we’ll work on developing and implementing initiatives and community outreach efforts to celebrate this important milestone in our company’s history with our employees, our consumers, our clients and our communities.”

About República

Founded in 2006, by Jorge A. Plasencia and Luis Casamayor, República is an advertising, branding, digital media, communications and promotions company. República’s diverse stable of clients includes some of the world’s most important brands. The company is based in Miami with satellite offices in New York, San Juan, Washington, DC and Orlando. To learn more about República, please visit

About Goya

Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures packages and distributes over 1,600 high-quality food products from the Caribbean, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world; their combination of authentic ingredients, robust seasonings and convenient preparation make them ideal for every taste and every table. For more information on Goya Foods, please visit