Jorge A. Plasencia
Jorge A. Plasencia is co-founder, chairman, and CEO of Republica Havas. Since launching the firm in 2006, he has provided strategic, brand, creative, communications, and growth counsel to Fortune 500 and blue-chip companies, including Walmart, Toyota, and Google.
Previously, Jorge was corporate vice president and operating manager of Univision Radio, where he led the integration and cross-platform opportunities of Univision’s television, radio, and digital properties. Earlier, he held the position of vice president of marketing, corporate communications, and public affairs.
Before his time at Univision, Jorge was a vice president at Estefan Enterprises, Inc., where he was responsible for corporate business strategy, marketing, and communications, and spearheaded business affairs and the management of several international artists, including Gloria Estefan and Shakira.
Prior to his role at Estefan Enterprises, Jorge was the first director of Hispanic marketing for the Florida Marlins. During his tenure, the Marlins won their first World Series championship and were named Hispanic Marketer of the Year.
Throughout his career, he has played a leading role in the production of numerous large-scale events, including “The Last Goodbye,” a 9/11 tribute at the White House; Super Bowl XXXIII; the 1997 World Series; Shakira’s MTV Unplugged; the inaugural Latin Grammy Awards; and the historical memorial for “Queen of Salsa” Celia Cruz, among others.
Named one of the most influential U.S. Hispanics by Poder magazine, Jorge served as board chair of UnidosUS, the nation’s largest Hispanic civil rights and advocacy organization. At age 17, he co-founded Amigos For Kids, a Miami-based nonprofit organization serving underprivileged children and families — an institution he has nurtured to national prominence. He serves as its chairman emeritus, and this lifelong work earned him the March of Dimes’ Humanitarian of the Year Award, among others.
Jorge was nominated by President George W. Bush — and confirmed by the U.S. Senate — to serve on the Broadcasting Board of Governors’ OCB advisory board. Jorge is currently on the board of trustees of the Adrienne Arsht Center for the Performing Arts and the Friends of the American Latino Museum board. He previously served on the board of directors of TotalBank.
A life member of the Council on Foreign Relations and a member of the Florida Council of 100, Jorge has received numerous accolades, including Ernst & Young’s Entrepreneur of the Year Award, CEO of the Year by the Greater Miami Chamber of Commerce, and Ultimate CEO by the South Florida Business Journal. An inductee into the Miami Dade College Hall of Fame, Jorge earned a bachelor’s degree with honors from Barry University and completed the Advanced Management Education Program from the Kellogg School of Management at Northwestern University.