Jorge A. Plasencia
Jorge A. Plasencia is co-founder, chairman, and CEO of Republica Havas, one of America’s leading creative, media, and communications agencies. Since launching the agency in 2006, he has provided strategic, brand, communications, and growth counsel to Fortune 500 and blue-chip companies. One of Inc. magazine’s fastest-growing companies in America, Republica joined forces with Havas Group, a subsidiary of Paris-based Vivendi, in 2018. Since its founding, the agency grew to become the No. 1 U.S. independent multicultural agency and was named an Agency of the Year and a Top Place to Work.
Prior to Republica, Jorge was corporate vice president and operating manager of Univision Radio, where he played a leading role in the integration and cross-platform opportunities of Univision’s television, radio, and digital properties. Earlier, he held the position of vice president of marketing, corporate communications, and public affairs. Before Univision, Jorge was vice president at Estefan Enterprises, Inc., where he was responsible for corporate business strategy, marketing, and communications, and worked on the business affairs and management of several international artists, including Gloria Estefan and Shakira.
Prior to Estefan Enterprises, Jorge was the first director of Hispanic marketing for the Florida Marlins. During his tenure, the Marlins won their first World Series and were awarded the Hispanic Marketer of the Year Award from the Greater Miami Chamber of Commerce.
Throughout his career, Jorge has played a leading role in the production of numerous marquee events, including “The Last Goodbye,” a 9/11 memorial at the White House; Super Bowl XXXIII; 1997 World Series; Shakira’s MTV Unplugged; the inaugural Latin Grammy Awards; and the “Queen of Salsa” Celia Cruz’s historic funeral, among others.
Named one of the world’s foremost communications leaders by PRWeek, and one of the most influential U.S. Hispanics by Poder, Jorge served as board chair of UnidosUS (formerly the National Council of La Raza – NCLR), the nation’s largest Hispanic advocacy organization. He is the first Cuban-American, first Floridian, and youngest person to hold the post.
At age 17, Jorge co-founded Amigos For Kids, a Miami-based nonprofit organization serving underprivileged children and families — an institution that he has since nurtured to national prominence. He is chairman emeritus of Amigos For Kids, and his lifelong work within the organization earned him the March of Dimes Humanitarian of the Year Award, among others.
A member of the Council on Foreign Relations and the Florida Council of 100, Jorge was nominated by President George W. Bush — and confirmed by the U.S. Senate — to serve on the advisory board of the Broadcasting Board of Governors’ OCB. Jorge currently serves on the board of trustees of the Adrienne Arsht Center for the Performing Arts of Miami-Dade County, the Board of Directors of the Friends of the American Latino Museum and on Miami-Dade County’s Cultural Affairs Council. He previously served on the board of directors of TotalBank.
He has received numerous business and entrepreneurial accolades, including Ernst & Young’s Entrepreneur of the Year Award, CEO of the Year by the Greater Miami Chamber of Commerce and Ultimate CEO by the South Florida Business Journal. An inductee into the Miami Dade College Hall of Fame, Jorge earned a bachelor’s degree with honors from Barry University, and completed the Advanced Management Education Program from the Kellogg School of Management at Northwestern University.