Janice Lusky-Greenspan
With more than 30 years of industry experience, Janice Lusky Greenspan has provided strategic public relations, event coordination and effective community relations counsel to blue-chip companies, start-ups and community-based non-profits, targeting both the general market and the U.S. Hispanic market.
She was the Director of Public Relations at two of the largest Hispanic-owned advertising and public relations firms in the country, Publicis/Sanchez & Levitan and BVK/Meka.
In addition to her agency experience, Janice served as the Manager of Media Relations for Telemundo Network, where she developed and supervised all program publicity efforts for the launch of more than 15 new network shows, as well as supervising promotional events in the eight markets in which the network had owned-and-operated stations.
Among the clients she has developed and supervised strategic national public relations programs for are Coca-Cola USA, Burger King, PepsiCo, Nike, Toyota North America, Walt Disney World, McDonald’s Corporation, Federal Express, Target and Nissan North America.
Janice served as Toyota North America’s U.S. Hispanic media manager for national programs, working with specialty media on auto reviews, press previews for Toyota, Lexus and Scion brands, national and regional auto shows and community-based programs and event sponsorships.
She has provided public relations and media relations counsel to South Florida-based clients such as Wodapalooza Fitness Festival, Ecuador Aquí Estoy Earthquake Relief concert, South Florida PBS Health Channel, Miami Homes For All, Urban Impact, Country Bay Music Festival, The Allapattah Collaborative CDC, Montreux Jazz Festival Miami, South Florida Community Land Trust and Transit Alliance/Better Bus Project, among others.
Her areas of expertise include media relations, community relations and crisis management.
Recent News
- Olive Oils From Spain, in partnership with Havas Miami, Brings Spain’s Food Culture to U.S. Tables in “All in a Drop”
- Olive Oils from Spain Names Havas Miami Its Agency in the U.S.
- Republica Havas Co-Founder, Chairman and CEO Jorge A. Plasencia Receives Honorary Doctorate, Delivers Commencement Address to New Jersey City University Class of 2026
- REPUBLICA HAVAS REVEALS THE CHILD BEHIND ‘A MINOR CRIME’ FOR AMIGOS FOR KIDS
- REPUBLICA HAVAS NAMES FEDERICO HAURI EXECUTIVE CREATIVE DIRECTOR
- NJCU Announces Entrepreneur and Philanthropist Jorge Plasencia Will Receive Honorary Degree and Deliver Address at Final Commencement Ceremony
- Republica Havas Joins the Greater Miami Convention & Visitors Bureau Roster of Creative & Media Partners
- Republica Havas Named “Miami Agency of the Year 2025” by The Drum
- Republica Havas Health Wins “Best Hispanic Campaign of the Year” at DTC National Conference
- Havas Health Network and Republica Havas Health Converge Forces to Expose Inequities in the Health Care Provider (HCP) Sector
General Inquiries
[email protected]
New Business Inquiries
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Media Relations
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Affiliations
- Member, Marketing & Advertising Global Network (MAGNET)
- Certified, Minority Business Enterprise (MBE) – National Minority Supplier Development Council (NMSDC)
- Certified, Hispanic Business Enterprise (HBE) – United States Hispanic Chamber of Commerce (USHCC)
- Member, Association of Hispanic Advertising Agencies (AHAA)
- Member, American Institute of Graphic Arts (AIGA)
- Member, Public Relations Society of America (PRSA)
- Member, Hispanic Public Relations Association (HPRA)
- Trustee, Greater Miami Chamber of Commerce (GMCC)
- Member, South Florida Hispanic Chamber of Commerce (SFHCC)
- Member, Southern Florida Minority Supplier Development Council (SFMSDC)
Message from
Republica’s Founders
September 12, 2018
When we set out on this journey on November 13, 2006, we had no idea what was ahead of us. We were two (younger) guys with a drive to build something great. Early on, with the help of our team members, we carefully crafted the 14 Principles that have guided Republica these 4,322 days.
And what a ride it has been!
We’ve enjoyed great triumphs and experienced heart-aching loss. We’ve been fiercely entrepreneurial and nimble and have always made an effort to give back to the community. We’ve grown, evolved, and learned from many mistakes along the way.
Our clients have been incredible. They’ve been our partners on this journey. We’ve accomplished so much with them and for them. They’ve allowed us to do groundbreaking work, and we’ve been so proud when that work has received national or global industry accolades. We are so grateful that they have chosen us.
And then there’s our team. The Republica family. Together, we’ve shared so much, including thousands of cafecitos. Many of us have been together through thick and thin for years. And others have joined us more recently. Everyone is part of the story.
Now, the story evolves. The family grows.
We’ve been approached over the years by potential suitors; including holding companies and private equity firms. We would always listen, but it never felt right. We knew that if and when we were to consider some sort of alliance it would have to be on the right terms, with the right people. We knew we would only want a partner that would allow us to keep doing what we love, yet give us a global platform to grow and scale. Maintaining our independence, our team, and our secret sauce, our familial culture, have always been paramount.
We’re beyond excited to inform you that we feel we have found that partner.
We will be joining forces with one of the world’s top marketing and communications companies, Havas. As part of this new venture, we become Havas’ lead multicultural agency partner in the United States.
You may ask why, or why now? The answer is simple. Why not. We recently reached our pinnacle, something we’d worked hard to achieve for years. We’re now Ad Age’s number one independent U.S. multicultural agency. Albeit a fantastic milestone, we can’t rest on our laurels.
As our industry experiences the most significant disruption of our lifetime, we believe that joining forces now with Havas makes perfect sense.
Havas is a global, transformational leader in creative, media, data and analytics. And its parent company, Vivendi, founded in 1835 in Paris, is one of the world’s leading media and entertainment conglomerates, also owning Universal Music Group, France’s Canal +, and Gameloft, among other major assets.
We thought long and hard about this decision.
One of the factors we’re most excited about is the new growth opportunities and many expanded benefits we’ll now be able to offer our employees.
In closing, so many people deserve our gratitude today...our families, our friends and clients, and each individual that contributed in small and big ways to this dream. You know who you are and we thank you all.
And lastly, our name. We will be known to the world as Republica Havas.
We’re now part of this greater family, and we’re so excited to begin this new chapter of our journey, together.
Jorge A. Plasencia, Chairman & CEO
Luis Casamayor, President
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- 1We strive to be authentic in everything we do.
- 2Losing money is easy to turn around, losing our reputation isn’t. We guard it above all else.
- 3We believe in talent. Talent is our key to success.
- 4We want our talent to excel and develop to their fullest potential. So we help Republica Havas' employees and partners forge a path to the success that they desire.
- 5Our talent is compensated for the value they generate, not just the hours they work. We want our clients to compensate us this way too.
- 6We believe in a team approach to our work. Dedicated client teams are at the core of our business.
- 7We value people who accept responsibility and mean it when they say: “The Buck Stops Here.” We feel that our clients need to live by this philosophy as well.
- 8We’re transparent and have nothing to hide. We act ethically and are loyal to each other and to our clients.
- 9We understand that we’re not right for every client. We will resist the temptation to work for everyone and will only choose clients that inspire us.
- 10Republica Havas focuses on creating value for clients with every move we make, every job we take.
- 11We believe in Great Work, Great People and Great Clients, which will naturally result in Great Growth. But we don’t pursue Growth by itself because it usually won’t result in Great Work, Great People and Great Clients.
- 12We will be compensated fairly for the value we provide and say no to unreasonable expectations. We’d rather turn down work than take on something that we can’t deliver at the highest level.
- 13Speaking of great work, we like the fun, exciting and fulfilling kind.
- 14Above All, somos familia. We believe in family, our own families and our Republica Havas family. Everyone contributes to the vision, goals and purpose of Republica Havas because this is the purpose of it all: To create something great and share it with the people we love.
In 2006, Jorge A. Plasencia and Luis Casamayor sat in a Miami café and sketched the blueprint for a new kind of agency, one born from culture, powered by innovation, and built for a digital-first world. It was the year Twitter (today X) launched and Facebook went mainstream. The world was shifting, and they knew it.
They recognized a powerful convergence where technology, creativity, and culture would redefine how brands grow. Their mission was to build an agency designed to help brands lead that transformation, not follow it.
Founded on November 13, 2006, Republica quickly rose from startup to standout, earning the trust of leading brands and recognition as Ad Age’s No. 1 Independent U.S. Multicultural Agency, along with top global creative and effectiveness awards. In 2018, Republica joined forces with Havas Group, one of the world’s largest communications networks, and was rebranded Republica Havas.
The company is headquartered on Miami’s scenic Coral Way at The Republica Havas Building, a creative hub that is home to Havas Village Miami, uniting all disciplines — including creative, media, health, CX, and production — under one collaborative roof.
As Havas’ lead cross-cultural agency worldwide, Republica Havas partners with many of the world’s most admired brands, powered by Converged.AI, its intelligent marketing platform that unites data, technology, and human insight to drive precision, performance, and growth.
Consistently recognized as a Top Workplace, Republica Havas is fueled by creativity, a winning spirit, and a shared commitment to purpose and community.
Our republic is Made of Many ideas, cultures, and people moving together to redefine what it means to be an agency of the future — where purpose, performance, and partnership move as one.