Chivas Regal Embodied the Spirit of Camaradrie at the 2011 Antigua Sailing Week
MIAMI–(May 23, 2011) – Chivas Regal, the world’s original luxury Scotch whisky, and one of Pernod Ricard Americas Travel Retail’s finest spirit brands, celebrated the spirit of camaraderie as the premier Diamond sponsor of the 2011 Antigua Sailing Week (ASW), which took place from April 24-29, 2011.
In its second year of participation, the luxury whisky brand brought to life its “Live with Chivalry” campaign at this year’s regatta. Distributors and contest winners from around the globe participated at this year’s event, which included more than 2,000 sailors from 16 different countries and 100 yachts.
Increasing its support to from Gold to Diamond sponsor, the luxury whisky maker organized numerous brand experiences and whisky tastings, including an array of VIP events such as the Captain’s Cocktail. The old-world Copper and Lumber Hotel’s interior courtyard was transformed into the chic Chivas VIP lounge, creating the perfect networking atmosphere for VIPs, organizers and sponsors.
“Antigua Sailing Week embodies all the qualities that Chivas Regal believes in and allows us to highlight our brand’s shared values with the courageous participants of this prestigious regatta,” said Quique Girones, Marketing and Trade Marketing VP, PRATR. “We’re very proud to once again partner with one of the world’s premier sailing events, and salute the teams from all corners of the globe who participated in this challenging week.”
The week long musical celebrations reached an epic high when rock n’ roll band and British-Jamaican sensation, Maxi Priest, took the stage at Shirley Heights, one of Antigua’s highest peaks, for a one-night performance. Centrally located at the event, the Chivas VIP tent offered guests a prime location to enjoy the night’s musical performances.
“Chivas Regal’s sponsorship has allowed us to add allure and acclaim to our globally recognized event, and we look forward to partnering with them again in 2012”, said Ian Fraser, Chairman of Antigua Sailing Week.
For more information on Chivas Regal, please visit www.chivas.com.
About Pernod Ricard
Pernod Ricard is the world’s co-leader in wines and spirits with consolidated sales of € 7,081 million in 2009/10. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin & Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish Whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate (formerly Montana), Campo Viejo and Graffigna wines. Pernod Ricard employs a workforce of about 18,000 people and operates through a decentralized organization, with 6 “Brand Companies” and 70 “Distribution Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a sense of ethics. Pernod Ricard is listed on the NYSE Euronext exchange (Ticker: RI; ISIN code: FR0000120693) and is a member of the CAC 40index. Please visit our website for more information: www.pernod-ricard.com
About Antigua Sailing Week
In 1967, Antigua Sailing Week was born and it has been going strong ever since. The Regatta, held at the end of April each year, is described as the ‘Grandaddy of them all’ and rightly so. It has a rich heritage and tradition but is one of the foremost venues on the global sailing calendar. Yachts and sailors from all over the world come to Antigua for the fantastic racing conditions, superb parties and to enjoy all that Antigua has to offer.