Republica Havas Joins the Greater Miami Convention & Visitors Bureau Roster of Creative & Media Partners
Miami-based Culture-First Agency to Support GMCVB’s Signature Programs
MIAMI, FL – September 2, 2025 – Republica Havas, the award-winning Miami-based cross-cultural creative, media, health, and communications agency, has been selected as one of the Greater Miami Convention & Visitors Bureau’s (GMCVB) creative and media partners. In this role, the agency will collaborate on select programs and integrated campaigns designed to highlight Greater Miami’s rich cultural, culinary, and entertainment experiences.
As part of the partnership, Republica Havas will lead creative strategy and execution for GMCVB’s marquee local programs, including Miami Spice, Miami Spa Months, Museums & Attractions Months, Miami-Dade Farmers Month, and Miami Arts, Culture & Heritage Months. The agency will also develop seasonal campaigns for key social initiatives, such as Summer Destination and Music & Entertainment, further reinforcing Miami’s reputation as a vibrant cultural hub and year-round destination.
“Greater Miami has so many incredible stories to tell, and we’re honored to partner with the GMCVB in showcasing them,” said Jorge A. Plasencia, Co-Founder, Chairman & CEO of Republica Havas and Global Chief Client Officer of the Havas Creative Network. “We look forward to bringing our creative expertise and community roots to campaigns that celebrate Miami’s diverse neighborhoods, talent, and traditions.”
The collaboration launches with the debut of 2025 Miami Spice, themed “Exhibition of Flavor.” Treating cuisine as fine art, the campaign transforms Miami Spice into a curated sensory experience—a gallery of culinary masterpieces conceptualized and created by participating restaurants and chefs.
“Republica Havas has long been a respected voice in Miami’s creative community,” said Gisela Marti, Senior Vice President, Tourism & Marketing at GMCVB. “Their deep local knowledge and cultural insight make them a strong partner in amplifying our signature programs. Together, we will continue to inspire both locals and visitors to discover the extraordinary experiences that define Greater Miami.”
About Republica Havas
Republica Havas is a culture-first global communications agency that leverages proprietary cross-cultural insights, data, and tools to help brands authentically connect with today’s fastest-growing, most diverse, and tech-savvy audiences. Headquartered in Miami, with offices in New York City, Los Angeles, and Chicago, Republica Havas has earned international acclaim, with awards including Cannes Lions, Effies, Clios, Silver Anvils, London International Awards, D&AD, and El Ojo de Iberoamérica. Founded in 2006, the agency is the minority-certified partner of Havas—one of the world’s largest communications networks with 700+ agencies in over 100 countries. The agency delivers fully integrated marketing solutions across Creative, Health & Wellness, Media, and Customer Experiences for leading brands in the U.S. and globally. For more information, visit republicahavas.com and follow @republicahavas on social media.
About the Greater Miami Convention and Visitors Bureau (GMCVB)
The Greater Miami Convention & Visitors Bureau (GMCVB) is an accredited, independent, not-for-profit sales and marketing organization whose mission is to attract visitors to Greater Miami & Miami Beach for leisure, business, meetings and conventions. For a vacation guide, visit MiamiandMiamiBeach.com or call 1.888.76.Miami (U.S./Canada only) or 305.447.7777. To reach the GMCVB offices, call 305.539.3000. Meeting planners may call 1.800.933.8448 (U.S./Canada only) or 305.539.3071 or visit MiamiMeetings.com. To get further engaged with Greater Miami & Miami Beach, join the conversation by following on social media at Facebook.com/visitmiami, X.com/visitmiami, Instagram.com/visitmiami and Pinterest.com/visit_miami.