Republica Havas Health Wins “Best Hispanic Campaign of the Year” at DTC National Conference
Republica’s Vanessa Bolaños Named to 2025 Agency Vanguard Class
MIAMI — (April 30, 2025) — Republica Havas Health, part of Republica Havas, one of the nation’s leading multicultural and health communications agencies, proudly announced today that it has been awarded gold as “Best Hispanic Campaign of the Year” by DTC Perspectives and the DTC National Conference for its work on a culturally driven campaign for Sanofi and Regeneron’s Dupixent. This recognition underscores the agency’s commitment to delivering innovative, patient-first communications that authentically engage and empower the Hispanic community.
In addition to this campaign honor, Vanessa Bolaños, Managing Director at Republica Havas Health, has been named to the 2025 Agency Vanguard Class, a prestigious accolade celebrating health marketing leaders who are redefining the industry and advancing meaningful patient engagement through bold, inclusive strategies.
Jorge A. Plasencia, Global Chief Client Officer, Havas Creative Network / Chairman & CEO, Republica Havas, said: “Vanessa’s leadership and passion for improving patient communications continue to shape not just our agency, but the future of health marketing. We are honored to be recognized by DTC Perspectives and celebrate this moment for our Republica Havas Health family.”
“This award is a testament to our relentless commitment to culturally attuned health communications that truly connect with diverse audiences in meaningful ways,” added Eirasmin Lokpez-Cobo, EVP, Brand Strategy Health at Republica Havas Health. “I’m incredibly proud of our team and of Vanessa’s well-deserved recognition as a trailblazer in our field.”
The DTC National Conference is the premier annual forum for direct-to-consumer pharmaceutical marketing, celebrating campaigns and leaders that deliver impactful, patient-centered healthcare communications.
About Republica Havas Health:
Republica Havas Health is the cross-cultural healthcare marketing and health equity division of Republica Havas, a global communications agency providing culture-forward marketing solutions to Fortune 500 and blue-chip brands through its Creative, Media, Health & Wellness, and Experiences divisions. The Miami and New York-based agency has won numerous international awards and honors, including Cannes Lions, Effies, Clios, Silver Anvils, LIAs, and Ojos. Founded in 2006, NMSDC minority-certified Republica Havas is the lead multicultural partner of Havas, one of the world’s largest communications groups with over 700 agencies in 100 countries. Visit republicahavas.com and follow @republicahavas on social media.
About Havas Health Network:
Havas Health Network unites Havas Life, Havas Lynx, and Jacques—wholly owned health and communications networks—along with a group of specialty agencies such as Republica Havas Health, and the consumer health practices of Havas Creative Network. Grounded in human purpose, the network brings together the talent, tenacity, and technology that health companies, brands, and people need to thrive in today’s world.