Sedano’s Supermarkets Celebrates 60 Years of Holidays with Heartwarming Campaign

Largest Hispanic-owned retailer in U.S. commemorates 60 years of holiday traditions 

MIAMI (December 1, 2022) – Republica Havas, one of America’s leading creative, media and communications companies, and Sedano’s Supermarkets, the largest Hispanic-owned grocery chain in the United States, launched a new holiday campaign commemorating six decades of celebrating the holidays together with generations of customers. 

The campaign creates a sense of nostalgia and speaks directly to Sedano’s loyalists by paying homage to the memories they have made together over the years. It begins with a woman opening her door to greet holiday guests and continues as she reopens the door each time in a new decade, until present day.

“This campaign celebrates the beautiful relationship created over six decades between a beloved brand and its community,” said Tony Waissmann, chief creative officer at Republica Havas.

“We have had the honor of being at the table during the holidays with countless families over six decades,” said Javier Herran, chief marketing officer at Sedano’s Supermarkets. “With our culture rooted in gathering with family and friends, our hope with this campaign is to demonstrate our commitment to keeping traditions alive for generations to come.” 

The bilingual (English/Spanish) broadcast and digital campaign is running through Three Kings Day, January 6, 2023.


About Republica Havas

Republica Havas, one of America’s leading and fastest-growing cross-cultural creative, media and communications agencies is part of Republica Havas Group, a global communications company that also includes Republica Havas Health, a health equity and wellness agency in partnership with Havas Health & You. Founded in 2006 in Miami, Florida, Republica Havas Group provides integrated services, including strategy, creative, media planning and buying, analytics and consumer science, digital marketing, public relations, social impact, and customer experience to blue-chip clients in the United States and beyond. The minority-certified company is the lead global multicultural partner of Havas, a subsidiary of Paris-based Vivendi. For more information, visit and follow @republicahavas on social media.


About Sedano’s Supermarkets

Founded in 1962, Sedano’s Supermarkets began as a neighborhood grocery store in Hialeah, Florida, and has grown to become the largest Hispanic-owned retailer in the United States. Serving South and Central Florida communities for over 60 years, Sedano’s focus has always been to offer customers authentic, top-quality Latin foods and products at affordable prices. Led by the Herran and Guerra families, Sedano’s is renowned for its excellent customer service, familial workplace, and for always giving back to the community. For more information, visit