REPUBLICA SELECTED BY AZAMARA CLUB CRUISES AS ITS GLOBAL STRATEGIC AGENCY
MIAMI — January 8, 2018 — Republica, one of America’s leading and fastest-growing independent marketing and communications agencies, announced today that it has been selected as the global strategic agency for Azamara Club Cruises, a subsidiary of Royal Caribbean Cruises, Ltd. As part of the assignment, Republica will lead myriad initiatives encompassing strategy, creative, media, digital, and social for the project launching Azamara’s new ship, the Azamara Pursuit.
Republica will work in partnership with Azamara and existing agencies to develop a unified, multifaceted marketing and communications strategy to showcase not only its brand, but also its unparalleled Destination Immersion® offering, which allows travelers to deeply experience the cultures of Azamara’s awe-inspiring destinations.
During an extensive agency review, Republica developed a campaign focusing on global luxury travelers, with the goal of driving awareness as well as increasing bookings of Azamara packages. The soon-to-be-launched campaign highlights Azamara’s commitment to offering longer stays at smaller ports where guests can experience more onshore — at locations where only smaller ships can reach.
“Republica’s track record as a long-term, trusted partner to numerous respected global brands – coupled with their high-caliber team – makes them an ideal partner for Azamara as we embark on this journey aimed at creating meaningful connections with international, experience-driven audiences,” commented Larry Pimentel, president and CEO of Azamara Club Cruises. “Republica has a deep-rooted understanding of the global, culturally-driven consumer. We are thrilled to have them join the Azamara team and excited to partner with them,” Mr. Pimentel added.
Azamara Club Cruises joins Republica’s growing roster of blue-chip clients, including an array of Fortune 500 companies the agency services in both the United States and internationally.
“Azamara is a marvelous brand with legions of loyal customers, and we are excited to build new affinity with discerning, elite consumers around the world,” said Jorge A. Plasencia, co-founder, chairman, and CEO of Republica. “Partnering with Azamara, we have developed a solid, strategically-relevant campaign that we are confident will establish trust, create loyalty, and ultimately bring new customers to Azamara for years to come,” added Mr. Plasencia.
About Azamara Club Cruises®
Azamara Club Cruises® is a boutique upmarket cruise line. Azamara’s wide selection of Destination Immersion® signature programming offers guests the opportunity to Stay Longer and Experience More, delivering guests authentic cultural experiences across the globe. In 2018, Azamara will take guests to more than 200 ports, in 70 countries, including 170 late night stays and 114 overnights. Azamara’s commitment to Destination Immersion® coupled with exceptional onboard service offers and inclusive amenities, make for a unique cruise vacation experience.
About Royal Caribbean Cruises Ltd.
Azamara Club Cruises® is a brand of Royal Caribbean Cruises Ltd. (NYSE: RCL), which is a global cruise vacation company that owns and operates three global brands: Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises. We are a 50 percent joint venture owner of the German brand TUI Cruises, a 49 percent shareholder in the Spanish brand Pullmantur and a minority shareholder in SkySea cruises. Together, these brands operate a combined total of 49 ships with an additional twelve on order as of September 30, 2017. They operate diverse itineraries around the world that call on approximately 535 destinations on all seven continents. Additional information can be found on www.rclcorporate.com.