Jorge Plasencia of República: The US Hispanic market is thriving and this creates endless opportunities for brands

(Liz Unamo). This year has been exceptional for República. The shop was recognized with numerous industry awards, including the Inc. 5000 Honor Roll that acknowledges companies that have been ranked on the Inc. 5000 list of America’s fastest-growing companies for five consecutive years. The agency’s cofounder, chairman and CEO, Jorge Plasencia, talked to PRODU about how they have managed to stand out in the industry.

“Over the years, we have built enduring partnerships with our clients. Our goal is that they don’t view us solely as a vendor, but as trusted business advisors” he said.

Founded in 2006 — the same year Twitter launched — digital has been part of their DNA since day one, aspect that was validated by Latinos in Tech Innovation & Social Media (LATISM) that named República the Best Agency Using Social Media to Reach Latinos last year.

For Plasencia the US Hispanic market is thriving, and this creates endless opportunities for brands to reach Latinos. “We pride ourselves in going above and beyond to advise clients seeking to connect and engage with this New Mainstream — from consumers to the media and entertainment industry. It’s no coincidence this is the essence of our brand message: Rethink Relevant”.

“As we approach our tenth anniversary in 2016, we remain committed to the movement of making Miami. We recently announced a partnership with the Idea Center at Miami Dade College to launch MarketHack, a 16-week digital marketing program starting on August 25 that will be taught, in part, by our outstanding staff members. The inaugural class is sold out, so I think we’re on to something big!” he explained.