Yadira Santana-Dowling

Yadira Santana-Dowling joined Republica Havas in 2018, bringing nearly two decades of experience in branding and strategic communications. A seasoned strategist, she has led initiatives for both national and international brands, offering expert insights that drive impact and relevance.

Deeply passionate about forging meaningful connections between brands and people, Yadira brings specialized expertise in the U.S. Hispanic and Urban markets. She is also the author of The Four Day Creative Brief and is known for her ability to mentor and cultivate emerging talent.

Yadira holds a Bachelor of Science in Organizational Behavior Management from Miami University in Ohio and a Master’s degree in Strategic Planning from the VCU Brandcenter at Virginia Commonwealth University. A dedicated educator, she has taught at Miami Ad School since 2016 and in 2021 extended her impact to its Punta Cana campus in the Dominican Republic.