Yadira Santana-Dowling

Yadira Santana-Dowling joined Republica Havas in 2018 as associate director of strategy and later began overseeing the agency’s diversity, equity and inclusion program, The Greater Good, in 2020. Well-versed in the areas of branding and strategic communications, Yadira has led strategies for almost 20 years in the advertising industry. She has provided expert analysis and consultation for various national and international brands.

Passionate about building meaningful relationships between brands and people, Yadira has extensive expertise in the U.S. Hispanic and Urban markets. Yadira is the author of “The Four Day Creative Brief.” She is an effective communicator with an affinity for training and developing talent.

Yadira earned a bachelor of science in organizational behavior management from the Miami University of Ohio and a master’s degree in strategic planning from the Virginia Commonwealth University Brandcenter. In 2016, she began teaching at the Miami Ad School and, in 2021, at the school’s Punta Cana campus in Dominican Republic.