Lori Sundermier

Lori Sundermier is a hands-on leader with two decades of experience in finance, accounting, and administrative operations. She is a downright wizard at creating efficient financial infrastructure and her energetic personality is almost as legendary as her problem-solving skills.


After graduating from FSU, she began her career in finance at Estefan Enterprises where she excelled through the ranks in the fast-paced world of entertainment and hospitality – all while earning her MBA at Florida Atlantic University. She then took her skills to the electric arena of Event Entertainment where she oversaw finance, budgeting, and risk management for world-renown events such as the Ultra Music Festival.


Most recently, Lori was VP of Finance & Administration for Innovative Group, where she used her mega talent to build their in-house accounting department, overseeing everything from payroll and HR to policies and procedures. Her skills were also used onsite at events including the Riptide Music Festival (2016-2019) and Super Bowl Live 2020 – to name a few.