Catarina Gonçalves

Catarina brings 15 years of experience in handling brand and creative strategy as well as research and planning for a host of blue-chip brands. Most recently, she was Director of Strategy for Media.Monks, an S4 digital-first agency in Los Angeles where she drove strategy for accounts including California Lottery, Mitsubishi, Northgate G. Market, Havaianas, Ring Central, YouTube, and NYX, among others.

Prior to Media.Monks, Catarina was Director of Strategic Planning for Gallegos United, an independent multicultural ad agency in Los Angeles, where she spearheaded the strategy for clients such as Got Milk?, Comcast, JCPenney, Chick-fil-A, KIA, Carnival Cruises.

Catarina holds a Bachelor’s degree in Psychology and a Master’s degree in Social and Organizational Psychology from the University of Lisbon, Portugal. She worked in Lisbon, Madrid, Miami, and Los Angeles and is an avid student of global consumer behavior, emotion, and culture, which she analyzes and translates into insights that guide and inspire compelling communication strategies.