NEW YORK – December 8, 2014 – NBCUniversal’s Hispanic announced today that it has added República, one of America’s leading independent cross-cultural advertising, digital and communications agencies, to its agency roster, effective today. República will report into Jacqueline Hernandez, Chief Marketing Officer, Hispanic Enterprises and Content, NBCUniversal. This new assignment expands República’s role within NBCUniversal beyond the advertising and marketing services it has been providing to Universal Orlando Resort since 2009.

Led by its co-founders, Chairman & CEO Jorge A. Plasencia and President & CCO Luis Casamayor, República will provide a myriad of services to NBCUniversal’s Hispanic Enterprises and Content, including advertising creative, brand strategy, promotions and consumer engagement supporting its broadcast, cable and digital networks, as well as its marketing, community relations and government affairs departments.

“As we look to 2015 and the exciting opportunities that lie ahead for NBCU’s Hispanic Enterprises and Content, we are thrilled to bring on an industry and community leader such as República to our team,” said Joe Uva, Chairman, NBCUniversal Hispanic Enterprises and Content. “Working closely with Jackie and other key departments across the company, República will play an integral part in strengthening and expanding NBCU’s connection with the U.S. Hispanic community moving forward.”

República, one of the fastest-growing agencies in America, has built a stellar track record representing blue-chip clients in various sectors, including technology, healthcare, automotive, pharmaceutical, financial, retail and entertainment. Since its founding in late 2006, the agency has garnered numerous creative and communications awards. Most recently, República was named the Best Agency Using Social Media to Reach Latinos by LATISM (Latinos in Tech Innovation and Social Media).

“We are proud to expand our relationship with NBCUniversal as we join the team at NBCU Hispanic Enterprises and Content,” said Plasencia. “It is thrilling to have the opportunity to work across their networks, theme parks and platforms to deepen the bond between NBCU and the burgeoning U.S. Hispanic community.”

NBCUniversal’s portfolio reaches more than 90 percent of all U.S. Hispanics.  Its Hispanic Enterprises and Content division leads NBCUniversal’s strategy in serving the U.S. Hispanic community across all its networks and platforms, including oversight of its Hispanic franchises, including Telemundo and mun2, soon to be NBC Universo.