Univision Goes Big at 2011 Upfront by Accelerating Original Productions and Expanding Televisa Content Across Platforms
Univision Communications Inc., the leading media company serving Hispanic America, is today unveiling the 2011-2012 programming line-up, delivering expandedTelevisa content across all television and interactive platforms and a robust slate of original productions – including three new networks. With nearly 500 hours of new original productions scheduled for primetime and late night, the Company is shining a spotlight on the growth the Hispanic population is fueling across the nation, while remaining keenly focused on innovation and expansion.
In addition to the launch of three new networks and continued ratings momentum vs. ABC, CBS, NBC and FOX, today’s Univision Upfront presentation will underscore how its enhanced partnership withTelevisa is creating powerful new cross-platform branding and integration opportunities that have not existed until now. The presentation is taking place this afternoon at the New Amsterdam Theatre in New York City and will be hosted by Univision Executive Vice President and Chief Operation Officer, Randy Falco; Univision Networks President Cesar Conde; and President of Advertising Sales and Marketing, David Lawenda.
“There is a New American Reality and businesses looking to deliver growth need to establish and maintain a relationship with the fastest-growing consumer segment in our nation,” said Falco. “Univision’s close to 50-year relationship with Hispanics makes us one of the leading media brands in this country and the gateway to connect with this consumer.”
“Recognizing the power of the burgeoning Hispanic consumer base, Univision is investing in expanding our content across all media platforms with both traditional distributors as well as online and mobile video providers. Today we are expanding our already robust slate of original programming by unveiling nearly 500 hours of new original productions in primetime and late night, innovative series and specials,” added Conde. “We have also expanded our partnership with Televisa, and other leading Spanish-language producers in the world, to deliver the content Hispanic America seeks via Univision’s multiple outlets and services. In addition, the upcoming launches of Sports, Novela and News networks will further deliver culturally-relevant, proven content to our audiences.”
“The groundswell of the Census has led to more demand than ever. Active clients are looking to raise the bar and do more across the entire media portfolio, while inactive clients are looking for strategies to win with Hispanics,” said Lawenda. “Univision is able to surround the Hispanic consumer unlike any other company in media today. Our expanded partnership with Televisa, coupled with our investment in original productions, creates unprecedented branding and integration opportunities for marketers looking to connect with an incredibly valuable audience.”
The Univision Network continues to be one of the top five networks in the United States, regardless of language, and is delivering the highest year-over-year audience growth of any broadcast network among Adults 18-49 vs. last season (+8%) while ABC (-9%), CBS (-8%), NBC (-14%) and FOX (-5%) are down. In fact, this season-to-date, Univision is beating NBC on half the nights thus far among Adults 18-49 and on two out of three nights among Adults 18-34. Additionally, TeleFutura competes head-to-head for the #2 Spanish-language network position. Posting its best first quarter ratings ever,Galavisión continues to be the #1 Spanish-language cable network in the country. These networks, coupled with Univision Interactive Media’s industry leading online and mobile platforms, offer a variety of programming that consistently delivers high viewership among Hispanics across the country.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the premier media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network, reaching 86% of U.S. Hispanic households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Local Media, which owns and/or operates 62 television stations and 70 radio stations in major U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Móvil, a longstanding industry-leader with unique, relevant mobile products and service, and Univision Partner Group, a specialized advertising and publisher network; and Univision Emerging Networks, a suite of six cable offerings including De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Clásico TV. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.