Tony Waissmann

Tony leads the agency’s creative organization with an emphasis on clarity and focus to develop work that impacts the cultural zeitgeist. He most recently was CCO LatAm at HOY by Havas, a leading creative agency in Latin America with offices in Argentina, Colombia, and Mexico.

Tony initially studied industrial design to pursue a passion for working in the CAR industry. His interest in theater led to a deep understanding of the entertainment industry and advertising, the latter inspiring him to shift careers. One year later, he worked at an ad agency and laid the foundation for Underground, the school for creatives he founded in 2001 and directed for 18 years. Underground was one of Latin America’s most recognized creative schools, with branches in Argentina, Uruguay, Colombia, Peru, and Mexico.

Tony’s work has been recognized with numerous awards, including Cannes Lions, Clio, New York Festivals, London International Awards, El Sol, El Ojo de Iberoamérica, etc. He has been named one of the 100 Most Influential Creatives in the World by Creativepool, selected as one of the 10 Best Creative Directors in Latin America, and the Best Creative in Argentina according to El Ojo de Iberoameerica in 2022.