Jorge A. Plasencia Makes PR Week US’s 40 Under 40 List

Some say life begins at 40, but many PR professionals have already blazed a trail through the communications industry by that time. PRWeek profiles 40 rising stars under the age of 40, nominated by their colleagues and peers, who have made a long-lasting impression on the business early in their careers.

Jorge Plasencia
Chairman and CEO, República, 38

Jorge Plasencia began his exceptional career at the tender age of 14 as an intern at a Miami radio group.

That was the start of a meteoric rise that has seen him win countless industry awards and become one of America’s most influential Hispanic leaders.

He has held leading marketing and publicity roles at the Florida Marlins; Estefan Enterprises, the entertainment firm owned by Gloria Estefan and her husband Emilio; and the Hispanic Broadcasting Corporation. With Luis Casamayor, he founded República in 2006.

Despite the tough economic climate the agency has achieved double-digit growth every year since then, winning clients including Pepsi-Co, Nielsen, and Universal Orlando Resort.

Official Press Release

PRWeek Names República CEO Jorge A. Plasencia to its 2012 “40 Under 40” list
Plasencia touted as one of America’s most influential Hispanic leaders

MIAMI, August 6, 2012 – República – one of America’s leading cross-cultural advertising, digital and communications agencies – announced today that its Chairman and CEO Jorge A. Plasencia has been selected by PRWeek to the 2012 “40 Under 40” list honoring the top forty professionals under the age of 40 in the marketing and communications industry.  PRWeek selects honorees from nominations submitted by their colleagues and peers.

PRWeek touts Plasencia, 38, as “one of America’s most influential Hispanic leaders” and notes República’s accomplishment achieving double-digit growth every year since its founding in 2006 despite the tough economic climate.

In addition to heading República, Plasencia is a devoted philanthropist and was recently appointed board chair of the National Council of La Raza (NCLR) board of directors. Recently, he was also named the 2012 Ernst & Young Entrepreneur Of The Year® in the Florida Emerging Business category.

Prior to founding República with business partner Luis Casamayor, he was the corporate vice president of marketing and communications at Univision Radio and operating manager of the Univision Radio Network.  He also worked for Estefan Enterprises, the entertainment and hospitality conglomerate founded by Gloria and Emilio Estefan and was the first director of Hispanic marketing for the Florida Marlins.

“The República family is thrilled that Jorge has been recognized with such a prestigious industry honor,” said Luis Casamayor, República’s president and chief creative officer. “Jorge’s humility, coupled with his extraordinary marketing acumen and his unwavering commitment to our employees, clients and community, have been paramount to our continued growth and success,” added Casamayor.

Plasencia is a member of the Council on Foreign Relations and the Young Presidents’ Organization.  He is a founding board member and serves on the advisory council of the Congressional Hispanic Leadership Institute, and serves on the board of the Association of Hispanic Advertising Agencies and the Miami Dade College Foundation, among others.  In 1991, he cofounded Amigos For Kids, a Miami-based nonprofit organization for underprivileged children and families.  His work earned him the March of Dimes “Humanitarian of the Year” award.


 About República

Founded in 2006 by Jorge A. Plasencia and Luis Casamayor, República is one of the nation’s fastest growing, fully integrated cross-cultural marketing companies providing advertising, branding, promotions, interactive and communications services. Its diverse stable of clients includes some of the world’s most important brands. The company is based in Miami with satellite offices in several markets. For more information, visit, or follow on Twitter @RepublicaWorld.

Source: PR Week US – Download the PDF