Natalie Baj

As Director, Content and Social Media, Natalie leads strategic social media initiatives and creative content for digital platforms. At the intersections of strategy, media, analytics, and creativity, Natalie and her team work across teams to create content made to resonate with consumers in the right place at the right time.

Before joining Republica Havas, Natalie was a Social Content and Engagement Analyst at Sapient, where she mined trends and consumer behavior to identify data-driven content opportunities and strategies for national and global accounts including Grey Goose Vodka, Holland America Line, ADT, and Regions Bank. In addition to content strategy and community management, she educated internal teams on the impact of social media, influencer programs, and producing a return on investment for clients. Natalie brings public relations experience from the luxury travel and lifestyle industries as well as hospitality experience from her time spent working for LiveNation venue, The Fillmore Miami Beach.

Whether it’s people, strategy, or creative concepts, Natalie is a connector and collaborator at heart. This Pennsylvania native graduated from the University of Miami with a bachelor’s degree in public relations with minors in communications studies, marketing, and art history.