Melissa Richter Bartolini

With more than 15 years experience as an award-winning brand strategist, Melissa heads up Republica Havas’ brand strategy, planning, media, and analytics departments. In this role, she seeks to leverage audience insights in our client’s marketing and communications programs to ensure that brands remain relevant, creative resonates with the target, and that the communications cut through the clutter. Through traditional or nontraditional consumer research, she uncovers attitudes, beliefs, and opportunities to integrate into the creative development process.

Before joining Republica Havas, Melissa was a Director of Account Planning at Razorfish. At Razorfish, she helped establish the account planning discipline and led the consumer and brand insight development for clients including for AT&T, JCPenney, Bridgestone Tires, Burt’s Bees, and Carnival Cruise Lines. Before Razorfish, Melissa was a senior brand planner for McCann Worldgroup where she developed branding and communications campaigns for national and global brands including Coca-Cola, The Island of Aruba, Durex and Johnston & Murphy. During her time at McCann, Melissa was selected to work in the McCann Erickson Mexico City office to assist in reestablishing its brand planning department. While there, she drove insights and strategic positioning for clients such as MasterCard Latin America, Nestle, Cadbury/Schweppes and Chevrolet.

Melissa is a RIVA certified focus group moderator (Research in Values and Attitudes) and has extensive training from the Creative Problem Solving Institute including Facilitating the Osborne-Parnes Creative Problem Solving process and Developing Facilitative Leadership. She holds a B.A. from Davidson College with a major in economics and a minor in Spanish.