Maria Rosa Collazo

Maria Rosa Collazo is an integrated communications and CSR expert who leads and implements impactful initiatives using a multidisciplinary 360 approach that prioritizes the most effective touch-points of the audience and the brand, as well as the importance of KPIs and ROI considerations. Working with both nonprofits and corporate organizations, she specializes in creating and developing strategic partnerships and efforts consistent with the social mission and/or business purpose.

In her leadership roles, she has been known for consistently leading high-effective teams to meet and excel goals. Her client portfolio includes Toyota, AARP, and  NBCUniversal Telemundo, among others. Standing out for her expertise in multicultural initiatives, Collazo has gained recognition for maximizing growth and identifying key market opportunities for clients. Several campaigns that she conceptualized and spearheaded have won accolades in the industry, including Gold Stevie Awards for Multicultural Communications/PR Campaign of the Year, a Silver Stevie Award for Corporate Responsibility, PR Week Awards Best in Multicultural Marketing, and a Bronze Anvil Award for Best Sponsorship Activations and Strategic Partnerships.

A native of Puerto Rico, Collazo earned a master’s degree in global strategic communications from Florida International University and a bachelor’s degree in communications from the University of Puerto Rico. She has also co-authored academic research in communications.