The Media Planner assists the media team with executing paid media strategies and programs that are a part of a larger, integrated plan that is focused on meeting overall Client business goals. They are responsible for working closely with the team to create, activate and review best in class cross-platform paid programs. The Sr. Planner assists with reporting, ongoing campaign optimization, deck preparation, and defining overall KPI’s and goals per channel.

• Responsible for managing end-to-end paid media engagements involving campaign strategy, planning and implementation
• Conduct research to establish media objectives, strategies and tactics for cross-channel campaigns
• Analyze relevant channels, develop budgets and flowcharts and recommend tactical implementation and timing
• Develop and maintain media plan updates and campaign documents including media plans, flowcharts, budgets, insertion orders, vendor lists and reports to ensure high level of accuracy
• Develop and present comprehensive media plans to internal stakeholders and clients
• Partake in RFP responses and new business opportunities
• Keep in front of industry and paid media trends and developments by conducting research, engaging in training and attending industry events

Basic Qualifications

• Bachelor’s degree
• Minimum of 3 years of experience in Planning and Buying
• Familiar with media planning (e.g. Kantar, MRI, ComScore), web analytics (e.g. GA360) and ad serving (e.g. Campaign Manager) tools
• Experience with media planning and activation across channels (e.g. Social, Search, Display)
• Able to present internally and externally
• Must be passionately in tune with the latest social media developments, online behaviors, and trends.
• Proven ability to manage multiple tasks while working independently.
• Possess a strong attention to detail.
• A strong sense of urgency and commitment to get the job done quickly and with high quality.
• The ability to communicate, both written and verbal, with people at all levels of an organization.

Professional Skills Requirements

• Proven ability to build, manage and foster a team-oriented environment
• Proven ability to work creatively and analytically in a problem-solving environment
• Desire to work in a data driven environment
• Excellent communication (written and oral) and interpersonal skills
• Excellent Google suite and presentation skills
• Excellent leadership and management skills
• Ability to take complex solutions and make them simple to explain and digest
• Attend weekly & monthly media team meetings and client meetings as needed
• Present recommendations and campaign reporting to clients

Experience

Candidate experience should include:

• Experience involving paid social buys, including but not limited to Facebook, Instagram, LinkedIn, and Twitter a plus
• Experience involving programmatic buys on DV360 a plus
• Ability to work in a fast-paced environment
• Demonstrating resourcefulness, creatively using resources to proactively solve problems and get the job done
• A passion for keeping up with the latest media trends
• Attention to detail; demonstrates a high degree of accuracy
• Excellent organization and time management skills; ability to prioritize workload and multi-task

Roles and Responsibilities include:

• Media Planner is responsible for day to day campaign management in support of client goals
• Supports  Supervisors and Planners in developing a strategic approach across client businesses
• Develop, maintain, and execute proposals for paid social media campaigns across different platforms
• Implement pre, during and post campaign optimization strategy planning and discussions with Supervisor
• Familiarity with pixel generation, UTM parameters, and third-party ad tracking as it relates to campaign set up and reporting
• Identify trends and key insights for campaign reports. This can include bi weekly, monthly, wrap-up etc.
• Responsible for maintaining budget sheets, trafficking instructions, creative allocations, budgets/billing discrepancies, and make-goods
• Budgets pacing tracking
• Campaign optimizations
• Budget and bidding allocation across platforms
• Activating social media buys from within the agency’s platforms
• Make optimizations based on campaign performance
• Test and give recommendations on new platform features
• Manage multiple projects simultaneously while meeting deadlines.